4 thoughts on “What are the successful cases of online marketing?”
Spencer
Alipay Case Name: Alipay Koi Marketing Time: October 2018 Brief introduction: Alipay launched a lottery on Weibo, to draw a lucky one, get a global exemption from the world. The gift packages include gifts from hundreds of domestic and overseas merchants at home.
Please click Enter the picture description I due to the high gold content of the event prizes, only one person, and the time of the National Day holiday, plus the major cooperation of major cooperation The merchants have also come from my publicity. A total of more than 3 million netizens have been reposted, which has received more than 200 million exposure.
The koi marketing this time combines its own brand influence, and the current fire to forward the koi stalk, and then to create a gimmick with major businesses. Smart low -cost marketing planning, and finally brought a million -level communication effect. Puoduo Case name: Pinduoduo bargaining marketing Brief introduction: users share the products from Pinduoduo to bargain for friends. product.
Please click the input image description This This fission can not only promote high sharing rate, but also achieve high conversion. On the surface, the bargaining to 0 yuan, merchants have lost money, but in fact, it is very difficult to "cut" to free. Often, merchants and Pinduoduo have obtained high exposure and harvest a large number of sinking users. three squirrels Case name: Three squirrel customer service marketing Brief introduction: Three squirrels are not famous for nuts, but selling cute services. The customer service of the three squirrels is different from the "pro -" culture of Taobao, which kindly calls customers "master". Based on the user experience, the three squirrels also divided the previous customer service into the small fresh literary and artistic year group and the heartbroken mad group.
Please click Enter the picture description This marketing methods that are positioned in the target consumer group, which greatly meets the customer's consumption experience. In addition, it also strengthens the brand image and allows customers When I heard the word "master", I thought of three squirrels.
While the Internet interaction, while presenting the highlights of all lineups, it also objectively gives users on Weibo the feeling of "being surrounded, reposting as participation". The result of the marketing and communication method is preliminary awareness of the film.
The propaganda party makes full use of the following three effects to spread the information of the film overwhelmingly:
star effects -Faye Wong singing theme song quickly preheated for the movie for the movie ; Zhao Wei used his friend Huang Xiaoming to create a topic to echo the theme of "Youth". The classic paragraphs on the Internet include: "There is a feeling called Zhao Wei Huang Xiaoming" ... and even the lines of "your neurosis" have unintentionally inserting willow to become a hot topic in Sina Weibo for a few days.
Fan effects- "To Youth" The success of the promotion with the help of the stars is uncomfortable by other new directors. "These stars have many fans. They interact with Zhao Wei on Weibo to the movie The publicity of the publicity cannot be estimated;
The resonance reaction -the nostalgic wind set off after the movie is released, and the "fire" of the box office has burned even more. "To Youth", I feel that in that era, that period of memory comes, everyone's youth, everyone can find shadows in the youth position.
2. Durex n n n n n n R N Durex created "Rainy Night Legend", "Two Ham Sausage Stories", and WeChat's "accompanying chat" in 2011, etc., all spread virus -based on the Internet and became very classic social media marketing cases. . In the era of social media, no one is willing to talk to corporate corporates with cold and high attitudes. The first step of Durex's official Weibo is to do anthropomorphic positioning. After several adjustments, Durex gradually becomes a "a little gentleman, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit, a little bit, a little bit, a little bit, a little bit, a little bit. Bad, I know life and can play very well. "For Durex, fans are users. One of the best homeworks of Durex is the healthy interaction with fans. Comment on fans, Durex's reply is always witty and humorous. There are countless.
of course, these marketing cases are based on the popularity and brand image of Durex, which is the icing on the cake. Related, due to privacy and taboos, coupled with careful planning, Durex is difficult to think of fire, but other companies and products need to be cautious. R n In the past two months, the mobile game of "Crazy Guess" has become popular in the WeChat circle. This "light game" that has not been promoted on the traditional game platform, but uses the spread of the WeChat circle of friends. The characteristic of "crazy guessing map" is that you can send the game status on the app to WeChat. After the friends on WeChat see it, click the link to continue playing on the web page. The technology behind this is not complicated. Since WeChat supports the opening of the webpage, only one client version and a web version need to be developed to realize the interoperability of two versions. Knowing that once the topic is stuck, then the friends mode of helping the friend not only played the effect of the promotion of people, but also made players not easily lose. It can be said that crazy guessing the picture is completely based on the game content and the game (help sociality) to complete A successful WeChat marketing and driving the topic marketing.
4. Xiaomi mobile phone n Xiaomi's latest data released by Xiaomi shows that its mobile phone sales in the first half of 2013 were almost almost It is equivalent to sales in 2012, and the revenue increased by more than $ 9574.6 billion in the same period last year. The essence is the grasp of user needs. It is understood that Xiaomi has built a "honor development group" at the Mi Liao Forum, and draws a number of users with a high degree of activity from tens of thousands of people. Will get the software update version with Xiaomi in the internal. Finally, the interior and the outside world are tested simultaneously and found that the problem is modified at any time. In this way, Xiaomi uses the external force to solve the complex test link well. At the same time, marketing through the MIUI forum, Weibo, forum, etc., breakthroughs in users at the level of enthusiasts, successfully realized word -of -mouth marketing, and avoided "burning money" marketing such as TV advertisements and street signs. R n Sources said that as of the end of May 2013, Xiaomi's WeChat account had 1.06 million fans, which belonged to the super large number in the corporate WeChat account. Xiaomi developed WeChat operation background by itself, and Mi Fan contacted through WeChat greatly improved the right right right. Xiaomi's brand loyalty. "We regard WeChat services as a product Operating. "Li Wanqiang, the vice president of Xiaomi in charge of marketing.
Xiaomi mobile phones will open purchase activities once a week. It is understood that the effect of developing fans through the official website is very good. At most, it can develop 30,000 to 40,000 fans a day.
5. Condor Grand Burrier n Playing the "seal testing" trial business, and with the various shows of the stars on Weibo and the "honor" that can participate in the seal test. It seems that the effect is not bad. In the words of Gagang's own words, "the seal test directly triggered the 'mysteriousness' in the seven triggers'. What is great to have a restaurant? But when you can't eat it, you will feel extraordinary. Just like Facebook, at the beginning, the mailbox without Harvard suffered the suffix, which is not allowed to register at all ... This time it is good. All students from Ivyo University desperately want College students who want to squeeze in five, six, and seven or eight, and they want to squeeze in ... Zuckerberg has easily achieved its initial success. "
" Anyway, a bunch of celebrity experts, gourmet experts, and little stars, why not invite to eat? Reaching out without playing with white rice, putting down chopsticks and not scolding mother. The seal test is invited, there are more faces?! Please ~~ "Then cooperate with Gagang's own mysterious recipe on Weibo, high -quality ingredients, extreme decoration, etc. n and the restaurant is officially opened, and the consumers who spend money to eat are directly eating for half a year. n 6. Hammer ROM
Hammer ROM is the representative of Luo Yonghao's social marketing. From the announcement of the officially provided download of the mobile phone to the hammer ROM, Luo Yonghao's social marketing brand is always profound.
Lao Luo Yonghao is a celebrity. Before the New Oriental taught English, he also had to make a mobile phone system? Lao Luo's big cross -border, with the image of the image, attracted everyone's attention from the beginning. A disruptive character. Lao Luo has continued to "make waves" on the Internet, creating topics many times, and hanging up the appetite of netizens, so that the hammer ROM releases this incident in today's massive information world. Let the netizens and the media always keep high attention to the hammer ROM and have made great expectations. Lao Luo's self -marketing method is the first to brag. Lao Luo said that his company's future is more cow than Google. Black beef is also a marketing method. One, and it looks very effective. Either people like or spray, anyway, the popularity and popularity are improved; the product, blowing team, blowing benefits, sky -high office chairs, millions of annual salary find people, PM2.5 subsidies, subsidies for PM2.5 ... Bading the hammer when you are drumming. You can show the good image and values of your company's products to everyone, but also encourage the people. It also makes people feel that their team is very harmonious, very powerful, and naturally makes people feel like this. The products made by the team will not be wrong.
Then there are all kinds of height climbing branches and finding pads. He constantly provokes to HTC, Apple and other brands, spitting other brands of operating systems; The hammer ROM will kill Meizu Flyme and Xiaomi MIUI, and it is still milliseconds ...
Is we can talk about Lao Luo's products, disdain his character, but cannot deny the great success of Luo Yonghao in the hammer ROM marketing. He used the lowest cost and maximum to promote his product
7. Fanke Eslite
Fanke the sensational case at that time Classic. That is the image spokesperson for Fan Ke Eslite to invite writers Han Han and actor Wang Luodan to serve as Vancl. Layout, love racing, and love 29 T-Shirt, I am not a flag bearer, not whom, I am Han Han, I only represent myself. I am like you, I am Fanke. "
Wang Luodan's advertising slogan is" Love Performance, I don't like to play; love to fight, and love to enjoy; love beautiful clothes, prefer discount labels. Not Miller, not money, not big stars, I am Wang Luodan. I have nothing special, I am very special, I am different from others, like you, I am Fanke. "
The distinctive objects on SNS websites such as Douban.com, Xingxin.com and other SNS websites It set off a cottage frenzy, and various stars were spoofed. What impressed me so far is the Givenchy and Tang Seng Edition of Teacher Guo Degang. , Happy Network, QQ Group, and major forums to reprint crazy. In addition, many of them are personal and enterprises' self -entertainment and self -entertainment produced "凡". n The success of the above benefits from UGC's virus transmission. Especially now, online promotion on social media must be left for fans and users to fully participate in space. It is necessary to fully interact with users, and users will participate in the topic or the topic. The spread of product virus spreads away.
1. Step by step is "winning": A gift company located in Xiamen is one of the companies that hope to change their operating conditions. The current situation of the company, which has been operating for 3 years, is quite embarrassing: on the one hand, it has started to trade in scratch. There are neither abundant funds nor their own factories. Basically, it is based on resolding other people's products. On the other hand, customer resources mainly come from the old customers, and even relatives and friends who have accumulated before the operator's work. "In recent years, there have been too many gift companies like us, the market is fiercely competitive, and it will be closed sooner or later." The pressure of business has made him look at the Internet. 2, Nine Ding Group Network Marketing Successful Cases: Carrying out network marketing, which has made great changes in the business activities of our group. Preliminary practical experience has made us deeply understand that online marketing is a "admission ticket" for companies to further expand the global market. Only by promoting the construction of online marketing systems can we bring more business opportunities and development opportunities to enterprises. This year, we plan to do two things first. One is to join forces with Hehai University to newly online online marketing comprehensive application system projects. Establish self -managed websites, centered on network marketing, accelerate the close supporting pace of internal management systems, and form a comprehensive computer network marketing system. The second is to recruit a group of college students with a batch of bachelor's degree or above, strengthen the strength of online marketing teams, and improve the quality of online marketing personnel. At the same time, it provides them with an efficient system platform, implementing product information management, customer data management, and promoting corporate online marketing to transition from simple E-mail transmission and advertising release to product promotion, information release and interactive services. The completion of the system will quickly adapt to the transformation of marketing strategies in the online era, and push the enterprise to the international market through the network efficiently and quickly, so that the company's image, popularity, brand, and product sales will have a great leap. We firmly believe that online marketing will definitely become a new growth point for our group's economic benefits. In it is understood that the WeChat public account of WeChat is the earliest public account registered and implemented with official certification. From the beginning to the present, we have been focusing on focusing on new media marketing strategy ideas, solutions, cases, tools, and spread Weibo marketing Strategic knowledge, share the successful case of Weibo marketing strategy. The killer of this account, the keyword search function of the micro -media has to be mentioned. Users can obtain information knowledge by subscribing this account. WeChat public accounts can only push one information every day, but a WeChat cannot satisfy everyone's taste. Some subscribers want to see marketing strategy cases. In the face of diverse subscribers, the answer given by the micro -media is the search for keywords, that is, subscribers can receive pushes Related information.
Due to many advantages such as high efficiency, low cost, wide range, low -loss, low loss, and new ideas, people have begun to realize the importance and trend of online marketing. Let me introduce the successful case of online marketing: Case 1: CR7 Weibo Marketing. Operating company: Osaice. Marketing effect: Through clever creativity, CR7's attraction, and the attractiveness of iPhone5s, a prize forwarding activity is held. Single activities effectively drive more than 500,000 forwards, attracting more than 500,000 fans, quickly drive the popularity of Weibo, form a extreme Big brand influence. Case 2: Durex online marketing. Operation company: Bosheng Yunfeng Marketing Activities: Everyone is familiar with Durex. Whenever he mentioned Weibo marketing cases, he can always see Du Du's figure. It seems that he should be an irreplaceable monument in Weibo marketing. This unique "Du Du" on Weibo also opened the Du Du small lecture hall and a weekly problem collection on WeChat. Case 3: Starbucks. Operation team: Starbucks official marketing activity: Starbucks music marketing intuitive stimulation your hearing. By searching for Starbucks WeChat account or scanning QR code, users can send emoticons to express their mood at this time, while Starbucks WeChat chooses according to different emoticons. The related music in the "Nature Wake" responded to the selling point of the official Starbucks with expressions. If you want to learn comprehensive and systematically, recommend Shanren Information, Shanren Information has professional e -commerce training courses, and is committed to the research of successful management methods in the field of enterprise management. Provide professional and personal information services for the continuous innovation of enterprises.
Alipay
Case Name: Alipay Koi Marketing
Time: October 2018
Brief introduction: Alipay launched a lottery on Weibo, to draw a lucky one, get a global exemption from the world. The gift packages include gifts from hundreds of domestic and overseas merchants at home.
Please click Enter the picture description
I due to the high gold content of the event prizes, only one person, and the time of the National Day holiday, plus the major cooperation of major cooperation The merchants have also come from my publicity. A total of more than 3 million netizens have been reposted, which has received more than 200 million exposure.
The koi marketing this time combines its own brand influence, and the current fire to forward the koi stalk, and then to create a gimmick with major businesses. Smart low -cost marketing planning, and finally brought a million -level communication effect.
Puoduo
Case name: Pinduoduo bargaining marketing
Brief introduction: users share the products from Pinduoduo to bargain for friends. product.
Please click the input image description
This This fission can not only promote high sharing rate, but also achieve high conversion. On the surface, the bargaining to 0 yuan, merchants have lost money, but in fact, it is very difficult to "cut" to free. Often, merchants and Pinduoduo have obtained high exposure and harvest a large number of sinking users.
three squirrels
Case name: Three squirrel customer service marketing
Brief introduction: Three squirrels are not famous for nuts, but selling cute services. The customer service of the three squirrels is different from the "pro -" culture of Taobao, which kindly calls customers "master". Based on the user experience, the three squirrels also divided the previous customer service into the small fresh literary and artistic year group and the heartbroken mad group.
Please click Enter the picture description
This marketing methods that are positioned in the target consumer group, which greatly meets the customer's consumption experience. In addition, it also strengthens the brand image and allows customers When I heard the word "master", I thought of three squirrels.
Seven successful online marketing cases:
1. "To Youth"
While the Internet interaction, while presenting the highlights of all lineups, it also objectively gives users on Weibo the feeling of "being surrounded, reposting as participation". The result of the marketing and communication method is preliminary awareness of the film.
The propaganda party makes full use of the following three effects to spread the information of the film overwhelmingly:
star effects -Faye Wong singing theme song quickly preheated for the movie for the movie ; Zhao Wei used his friend Huang Xiaoming to create a topic to echo the theme of "Youth". The classic paragraphs on the Internet include: "There is a feeling called Zhao Wei Huang Xiaoming" ... and even the lines of "your neurosis" have unintentionally inserting willow to become a hot topic in Sina Weibo for a few days.
Fan effects- "To Youth" The success of the promotion with the help of the stars is uncomfortable by other new directors. "These stars have many fans. They interact with Zhao Wei on Weibo to the movie The publicity of the publicity cannot be estimated;
The resonance reaction -the nostalgic wind set off after the movie is released, and the "fire" of the box office has burned even more. "To Youth", I feel that in that era, that period of memory comes, everyone's youth, everyone can find shadows in the youth position.
2. Durex
n n n n n n R N Durex created "Rainy Night Legend", "Two Ham Sausage Stories", and WeChat's "accompanying chat" in 2011, etc., all spread virus -based on the Internet and became very classic social media marketing cases. . In the era of social media, no one is willing to talk to corporate corporates with cold and high attitudes. The first step of Durex's official Weibo is to do anthropomorphic positioning. After several adjustments, Durex gradually becomes a "a little gentleman, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit, a little bit, a little bit, a little bit, a little bit, a little bit. Bad, I know life and can play very well. "For Durex, fans are users. One of the best homeworks of Durex is the healthy interaction with fans. Comment on fans, Durex's reply is always witty and humorous. There are countless.
of course, these marketing cases are based on the popularity and brand image of Durex, which is the icing on the cake. Related, due to privacy and taboos, coupled with careful planning, Durex is difficult to think of fire, but other companies and products need to be cautious. R n In the past two months, the mobile game of "Crazy Guess" has become popular in the WeChat circle. This "light game" that has not been promoted on the traditional game platform, but uses the spread of the WeChat circle of friends. The characteristic of "crazy guessing map" is that you can send the game status on the app to WeChat. After the friends on WeChat see it, click the link to continue playing on the web page. The technology behind this is not complicated. Since WeChat supports the opening of the webpage, only one client version and a web version need to be developed to realize the interoperability of two versions. Knowing that once the topic is stuck, then the friends mode of helping the friend not only played the effect of the promotion of people, but also made players not easily lose. It can be said that crazy guessing the picture is completely based on the game content and the game (help sociality) to complete A successful WeChat marketing and driving the topic marketing.
4. Xiaomi mobile phone
n Xiaomi's latest data released by Xiaomi shows that its mobile phone sales in the first half of 2013 were almost almost It is equivalent to sales in 2012, and the revenue increased by more than $ 9574.6 billion in the same period last year. The essence is the grasp of user needs. It is understood that Xiaomi has built a "honor development group" at the Mi Liao Forum, and draws a number of users with a high degree of activity from tens of thousands of people. Will get the software update version with Xiaomi in the internal. Finally, the interior and the outside world are tested simultaneously and found that the problem is modified at any time. In this way, Xiaomi uses the external force to solve the complex test link well. At the same time, marketing through the MIUI forum, Weibo, forum, etc., breakthroughs in users at the level of enthusiasts, successfully realized word -of -mouth marketing, and avoided "burning money" marketing such as TV advertisements and street signs. R n Sources said that as of the end of May 2013, Xiaomi's WeChat account had 1.06 million fans, which belonged to the super large number in the corporate WeChat account. Xiaomi developed WeChat operation background by itself, and Mi Fan contacted through WeChat greatly improved the right right right. Xiaomi's brand loyalty. "We regard WeChat services as a product Operating. "Li Wanqiang, the vice president of Xiaomi in charge of marketing.
Xiaomi mobile phones will open purchase activities once a week. It is understood that the effect of developing fans through the official website is very good. At most, it can develop 30,000 to 40,000 fans a day.
5. Condor Grand Burrier
n Playing the "seal testing" trial business, and with the various shows of the stars on Weibo and the "honor" that can participate in the seal test. It seems that the effect is not bad. In the words of Gagang's own words, "the seal test directly triggered the 'mysteriousness' in the seven triggers'. What is great to have a restaurant? But when you can't eat it, you will feel extraordinary. Just like Facebook, at the beginning, the mailbox without Harvard suffered the suffix, which is not allowed to register at all ... This time it is good. All students from Ivyo University desperately want College students who want to squeeze in five, six, and seven or eight, and they want to squeeze in ... Zuckerberg has easily achieved its initial success. "
" Anyway, a bunch of celebrity experts, gourmet experts, and little stars, why not invite to eat? Reaching out without playing with white rice, putting down chopsticks and not scolding mother. The seal test is invited, there are more faces?! Please ~~ "Then cooperate with Gagang's own mysterious recipe on Weibo, high -quality ingredients, extreme decoration, etc. n and the restaurant is officially opened, and the consumers who spend money to eat are directly eating for half a year. n 6. Hammer ROM
Hammer ROM is the representative of Luo Yonghao's social marketing. From the announcement of the officially provided download of the mobile phone to the hammer ROM, Luo Yonghao's social marketing brand is always profound.
Lao Luo Yonghao is a celebrity. Before the New Oriental taught English, he also had to make a mobile phone system? Lao Luo's big cross -border, with the image of the image, attracted everyone's attention from the beginning. A disruptive character. Lao Luo has continued to "make waves" on the Internet, creating topics many times, and hanging up the appetite of netizens, so that the hammer ROM releases this incident in today's massive information world. Let the netizens and the media always keep high attention to the hammer ROM and have made great expectations. Lao Luo's self -marketing method is the first to brag. Lao Luo said that his company's future is more cow than Google. Black beef is also a marketing method. One, and it looks very effective. Either people like or spray, anyway, the popularity and popularity are improved; the product, blowing team, blowing benefits, sky -high office chairs, millions of annual salary find people, PM2.5 subsidies, subsidies for PM2.5 ... Bading the hammer when you are drumming. You can show the good image and values of your company's products to everyone, but also encourage the people. It also makes people feel that their team is very harmonious, very powerful, and naturally makes people feel like this. The products made by the team will not be wrong.
Then there are all kinds of height climbing branches and finding pads. He constantly provokes to HTC, Apple and other brands, spitting other brands of operating systems; The hammer ROM will kill Meizu Flyme and Xiaomi MIUI, and it is still milliseconds ...
Is we can talk about Lao Luo's products, disdain his character, but cannot deny the great success of Luo Yonghao in the hammer ROM marketing. He used the lowest cost and maximum to promote his product
7. Fanke Eslite
Fanke the sensational case at that time Classic. That is the image spokesperson for Fan Ke Eslite to invite writers Han Han and actor Wang Luodan to serve as Vancl. Layout, love racing, and love 29 T-Shirt, I am not a flag bearer, not whom, I am Han Han, I only represent myself. I am like you, I am Fanke. "
Wang Luodan's advertising slogan is" Love Performance, I don't like to play; love to fight, and love to enjoy; love beautiful clothes, prefer discount labels. Not Miller, not money, not big stars, I am Wang Luodan. I have nothing special, I am very special, I am different from others, like you, I am Fanke. "
The distinctive objects on SNS websites such as Douban.com, Xingxin.com and other SNS websites It set off a cottage frenzy, and various stars were spoofed. What impressed me so far is the Givenchy and Tang Seng Edition of Teacher Guo Degang. , Happy Network, QQ Group, and major forums to reprint crazy. In addition, many of them are personal and enterprises' self -entertainment and self -entertainment produced "凡".
n The success of the above benefits from UGC's virus transmission. Especially now, online promotion on social media must be left for fans and users to fully participate in space. It is necessary to fully interact with users, and users will participate in the topic or the topic. The spread of product virus spreads away.
1. Step by step is "winning": A gift company located in Xiamen is one of the companies that hope to change their operating conditions. The current situation of the company, which has been operating for 3 years, is quite embarrassing: on the one hand, it has started to trade in scratch. There are neither abundant funds nor their own factories. Basically, it is based on resolding other people's products. On the other hand, customer resources mainly come from the old customers, and even relatives and friends who have accumulated before the operator's work. "In recent years, there have been too many gift companies like us, the market is fiercely competitive, and it will be closed sooner or later." The pressure of business has made him look at the Internet.
2, Nine Ding Group Network Marketing Successful Cases: Carrying out network marketing, which has made great changes in the business activities of our group. Preliminary practical experience has made us deeply understand that online marketing is a "admission ticket" for companies to further expand the global market. Only by promoting the construction of online marketing systems can we bring more business opportunities and development opportunities to enterprises. This year, we plan to do two things first. One is to join forces with Hehai University to newly online online marketing comprehensive application system projects. Establish self -managed websites, centered on network marketing, accelerate the close supporting pace of internal management systems, and form a comprehensive computer network marketing system. The second is to recruit a group of college students with a batch of bachelor's degree or above, strengthen the strength of online marketing teams, and improve the quality of online marketing personnel. At the same time, it provides them with an efficient system platform, implementing product information management, customer data management, and promoting corporate online marketing to transition from simple E-mail transmission and advertising release to product promotion, information release and interactive services. The completion of the system will quickly adapt to the transformation of marketing strategies in the online era, and push the enterprise to the international market through the network efficiently and quickly, so that the company's image, popularity, brand, and product sales will have a great leap. We firmly believe that online marketing will definitely become a new growth point for our group's economic benefits.
In it is understood that the WeChat public account of WeChat is the earliest public account registered and implemented with official certification. From the beginning to the present, we have been focusing on focusing on new media marketing strategy ideas, solutions, cases, tools, and spread Weibo marketing Strategic knowledge, share the successful case of Weibo marketing strategy.
The killer of this account, the keyword search function of the micro -media has to be mentioned. Users can obtain information knowledge by subscribing this account. WeChat public accounts can only push one information every day, but a WeChat cannot satisfy everyone's taste. Some subscribers want to see marketing strategy cases. In the face of diverse subscribers, the answer given by the micro -media is the search for keywords, that is, subscribers can receive pushes Related information.
Due to many advantages such as high efficiency, low cost, wide range, low -loss, low loss, and new ideas, people have begun to realize the importance and trend of online marketing. Let me introduce the successful case of online marketing: Case 1: CR7 Weibo Marketing. Operating company: Osaice. Marketing effect: Through clever creativity, CR7's attraction, and the attractiveness of iPhone5s, a prize forwarding activity is held. Single activities effectively drive more than 500,000 forwards, attracting more than 500,000 fans, quickly drive the popularity of Weibo, form a extreme Big brand influence. Case 2: Durex online marketing. Operation company: Bosheng Yunfeng Marketing Activities: Everyone is familiar with Durex. Whenever he mentioned Weibo marketing cases, he can always see Du Du's figure. It seems that he should be an irreplaceable monument in Weibo marketing. This unique "Du Du" on Weibo also opened the Du Du small lecture hall and a weekly problem collection on WeChat. Case 3: Starbucks. Operation team: Starbucks official marketing activity: Starbucks music marketing intuitive stimulation your hearing. By searching for Starbucks WeChat account or scanning QR code, users can send emoticons to express their mood at this time, while Starbucks WeChat chooses according to different emoticons. The related music in the "Nature Wake" responded to the selling point of the official Starbucks with expressions. If you want to learn comprehensive and systematically, recommend Shanren Information, Shanren Information has professional e -commerce training courses, and is committed to the research of successful management methods in the field of enterprise management. Provide professional and personal information services for the continuous innovation of enterprises.