5 thoughts on “What are the successful cases of online marketing”
Denise
Seven successful online marketing cases:
1. "To Youth"
While the Internet interaction, while presenting the highlights of all lineups, it also objectively gives users on Weibo the feeling of "being surrounded, reposting as participation". The result of the marketing and communication method is preliminary awareness of the film.
The propaganda party makes full use of the following three effects to spread the information of the film overwhelmingly:
star effects -Faye Wong singing theme song quickly preheated for the movie for the movie ; Zhao Wei used his friend Huang Xiaoming to create a topic to echo the theme of "Youth". The classic paragraphs on the Internet include: "There is a feeling called Zhao Wei Huang Xiaoming" ... and even the lines of "your neurosis" have unintentionally inserting willow to become a hot topic in Sina Weibo for a few days.
Fan effects- "To Youth" The success of the promotion with the help of the stars is uncomfortable by other new directors. "These stars have many fans. They interact with Zhao Wei on Weibo to the movie The publicity of the publicity cannot be estimated;
The resonance reaction -the nostalgic wind set off after the movie is released, and the "fire" of the box office has burned even more. "To Youth", I feel that in that era, that period of memory comes, everyone's youth, everyone can find shadows in the youth position.
2. Durex n n n n n n R N Durex created "Rainy Night Legend", "Two Ham Sausage Stories", and WeChat's "accompanying chat" in 2011, etc., all spread virus -based on the Internet and became very classic social media marketing cases. . In the era of social media, no one is willing to talk to corporate corporates with cold and high attitudes. The first step of Durex's official Weibo is to do anthropomorphic positioning. After several adjustments, Durex gradually becomes a "a little gentleman, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit, a little bit, a little bit, a little bit, a little bit, a little bit. Bad, I know life and can play very well. "For Durex, fans are users. One of the best homeworks of Durex is the healthy interaction with fans. Comment on fans, Durex's reply is always witty and humorous. There are countless.
of course, these marketing cases are based on the popularity and brand image of Durex, which is the icing on the cake. Related, due to privacy and taboos, coupled with careful planning, Durex is difficult to think of fire, but other companies and products need to be cautious. R n In the past two months, the mobile game of "Crazy Guess" has become popular in the WeChat circle. This "light game" that has not been promoted on the traditional game platform, but uses the spread of the WeChat circle of friends. The characteristic of "crazy guessing map" is that you can send the game status on the app to WeChat. After the friends on WeChat see it, click the link to continue playing on the web page. The technology behind this is not complicated. Since WeChat supports the opening of the webpage, only one client version and a web version need to be developed to realize the interoperability of two versions. Knowing that once the topic is stuck, then the friends mode of helping the friend not only played the effect of the promotion of people, but also made players not easily lose. It can be said that crazy guessing the picture is completely based on the game content and the game (help sociality) to complete A successful WeChat marketing and driving the topic marketing.
4. Xiaomi mobile phone n Xiaomi's latest data released by Xiaomi shows that its mobile phone sales in the first half of 2013 were almost almost It is equivalent to sales in 2012, and the revenue increased by more than $ 9574.6 billion in the same period last year. The essence is the grasp of user needs. It is understood that Xiaomi has built a "honor development group" at the Mi Liao Forum, and draws a number of users with a high degree of activity from tens of thousands of people. Will get the software update version with Xiaomi in the internal. Finally, the interior and the outside world are tested simultaneously and found that the problem is modified at any time. In this way, Xiaomi uses the external force to solve the complex test link well. At the same time, marketing through the MIUI forum, Weibo, forum, etc., breakthroughs in users at the level of enthusiasts, successfully realized word -of -mouth marketing, and avoided "burning money" marketing such as TV advertisements and street signs. R n Sources said that as of the end of May 2013, Xiaomi's WeChat account had 1.06 million fans, which belonged to the super large number in the corporate WeChat account. Xiaomi developed WeChat operation background by itself, and Mi Fan contacted through WeChat greatly improved the right right right. Xiaomi's brand loyalty. "We regard WeChat services as a product Operating. "Li Wanqiang, the vice president of Xiaomi in charge of marketing.
Xiaomi mobile phones will open purchase activities once a week. It is understood that the effect of developing fans through the official website is very good. At most, it can develop 30,000 to 40,000 fans a day.
5. Condor Grand Burrier n Playing the "seal testing" trial business, and with the various shows of the stars on Weibo and the "honor" that can participate in the seal test. It seems that the effect is not bad. In the words of Gagang's own words, "the seal test directly triggered the 'mysteriousness' in the seven triggers'. What is great to have a restaurant? But when you can't eat it, you will feel extraordinary. Just like Facebook, at the beginning, the mailbox without Harvard suffered the suffix, which is not allowed to register at all ... This time it is good. All students from Ivyo University desperately want College students who want to squeeze in five, six, and seven or eight, and they want to squeeze in ... Zuckerberg has easily achieved its initial success. "
" Anyway, a bunch of celebrity experts, gourmet experts, and little stars, why not invite to eat? Reaching out without playing with white rice, putting down chopsticks and not scolding mother. The seal test is invited, there are more faces?! Please ~~ "Then cooperate with Gagang's own mysterious recipe on Weibo, high -quality ingredients, extreme decoration, etc. n and the restaurant is officially opened, and the consumers who spend money to eat are directly eating for half a year. n 6. Hammer ROM
Hammer ROM is the representative of Luo Yonghao's social marketing. From the announcement of the officially provided download of the mobile phone to the hammer ROM, Luo Yonghao's social marketing brand is always profound.
Lao Luo Yonghao is a celebrity. Before the New Oriental taught English, he also had to make a mobile phone system? Lao Luo's big cross -border, with the image of the image, attracted everyone's attention from the beginning. A disruptive character. Lao Luo has continued to "make waves" on the Internet, creating topics many times, and hanging up the appetite of netizens, so that the hammer ROM releases this incident in today's massive information world. Let the netizens and the media always keep high attention to the hammer ROM and have made great expectations. Lao Luo's self -marketing method is the first to brag. Lao Luo said that his company's future is more cow than Google. Black beef is also a marketing method. One, and it looks very effective. Either people like or spray, anyway, the popularity and popularity are improved; the product, blowing team, blowing benefits, sky -high office chairs, millions of annual salary find people, PM2.5 subsidies, subsidies for PM2.5 ... Bading the hammer when you are drumming. You can show the good image and values of your company's products to everyone, but also encourage the people. It also makes people feel that their team is very harmonious, very powerful, and naturally makes people feel like this. The products made by the team will not be wrong.
Then there are all kinds of height climbing branches and finding pads. He constantly provokes to HTC, Apple and other brands, spitting other brands of operating systems; The hammer ROM will kill Meizu Flyme and Xiaomi MIUI, and it is still milliseconds ...
Is we can talk about Lao Luo's products, disdain his character, but cannot deny the great success of Luo Yonghao in the hammer ROM marketing. He used the lowest cost and maximum to promote his product
7. Fanke Eslite
Fanke the sensational case at that time Classic. That is the image spokesperson for Fan Ke Eslite to invite writers Han Han and actor Wang Luodan to serve as Vancl. Layout, love racing, and love 29 T-Shirt, I am not a flag bearer, not whom, I am Han Han, I only represent myself. I am like you, I am Fanke. "
Wang Luodan's advertising slogan is" Love Performance, I don't like to play; love to fight, and love to enjoy; love beautiful clothes, prefer discount labels. Not Miller, not money, not big stars, I am Wang Luodan. I have nothing special, I am very special, I am different from others, like you, I am Fanke. "
The distinctive objects on SNS websites such as Douban.com, Xingxin.com and other SNS websites It set off a cottage frenzy, and various stars were spoofed. What impressed me so far is the Givenchy and Tang Seng Edition of Teacher Guo Degang. , Happy Network, QQ Group, and major forums to reprint crazy. In addition, many of them are personal and enterprises' self -entertainment and self -entertainment produced "凡". n The success of the above benefits from UGC's virus transmission. Especially now, online promotion on social media must be left for fans and users to fully participate in space. It is necessary to fully interact with users, and users will participate in the topic or the topic. The spread of product virus spreads away.
Some netizens are now asking some problems about product network marketing planning, online marketing concepts, online marketing entrepreneurship, network marketing characteristics, online marketing definition, free online marketing. Or some netizens will ask questions such as "what is XX company, okay" and "What network companies are there in XX cities", in fact, this reflects the "pain points" issues that everyone cares about and wants to solve. 1. Understanding network marketing promotion is a better marketing method at the moment 2. I hope that it can find or someone tells themselves the way of online marketing promotion that is effective. The actually to solve these issues, what is the "online marketing promotion"? The meaning of online marketing promotion is simple: letting enterprises and products, characters and works, websites and APPs, e -commerce and micro -business products or virtual products attract more people on the Internet through the Internet Fame and sales products. Secondly, "traffic" on the network means everything, and you can get what you want when you have traffic, so the end result of online marketing promotion is a process of "get traffic" through the "network". According to the documentation of "Decrypting: Online Marketing Promotional Combat and Traffic Monourations" documentation: It what is the fundamental purpose of "network marketing promotion"? In fact, there is no concealment that it is "selling products", and you can earn money after selling products! In fact, it is the process of "get traffic through the network, and then the traffic is realized". Therefore, we do n’t have much energy and time to do some seemingly functioning for online marketing. In fact, it is indeed a discouraged marketing promotion technology attempt. . Everyone can't help asking: 1. Is there any way to get more traffic through the Internet without spending too much marketing cost or even zero cost? 2. Is there a way to put aside complicated network technology and quickly get started to make traffic to monetize? 3. Is there a kind of "online marketing promotion" one -click reference formula like a martial arts routine? So, in the final analysis: online marketing promotion is to choose a process of online marketing promotion to obtain traffic according to your own nature. The online marketing channels are no longer limited to the previous search engine SEO optimization. QQ marketing, mail marketing, Q
1. Step by step is "winning": A gift company located in Xiamen is one of the companies that hope to change their operating conditions. The current situation of the company, which has been operating for 3 years, is quite embarrassing: on the one hand, it has started to trade in scratch. There are neither abundant funds nor their own factories. Basically, it is based on resolding other people's products. On the other hand, customer resources mainly come from the old customers, and even relatives and friends who have accumulated before the operator's work. "In recent years, there have been too many gift companies like us, the market is fiercely competitive, and it will be closed sooner or later." The pressure of business has made him look at the Internet. 2, Nine Ding Group Network Marketing Successful Cases: Carrying out network marketing, which has made great changes in the business activities of our group. Preliminary practical experience has made us deeply understand that online marketing is a "admission ticket" for companies to further expand the global market. Only by promoting the construction of online marketing systems can we bring more business opportunities and development opportunities to enterprises. This year, we plan to do two things first. One is to join forces with Hehai University to newly online online marketing comprehensive application system projects. Establish self -managed websites, centered on network marketing, accelerate the close supporting pace of internal management systems, and form a comprehensive computer network marketing system. The second is to recruit a group of college students with a batch of bachelor's degree or above, strengthen the strength of online marketing teams, and improve the quality of online marketing personnel. At the same time, it provides them with an efficient system platform, implementing product information management, customer data management, and promoting corporate online marketing to transition from simple E-mail transmission and advertising release to product promotion, information release and interactive services. The completion of the system will quickly adapt to the transformation of marketing strategies in the online era, and push the enterprise to the international market through the network efficiently and quickly, so that the company's image, popularity, brand, and product sales will have a great leap. We firmly believe that online marketing will definitely become a new growth point for our group's economic benefits. In it is understood that the WeChat public account of WeChat is the earliest public account registered and implemented with official certification. From the beginning to the present, we have been focusing on focusing on new media marketing strategy ideas, solutions, cases, tools, and spread Weibo marketing Strategic knowledge, share the successful case of Weibo marketing strategy. The killer of this account, the keyword search function of the micro -media has to be mentioned. Users can obtain information knowledge by subscribing this account. WeChat public accounts can only push one information every day, but a WeChat cannot satisfy everyone's taste. Some subscribers want to see marketing strategy cases. In the face of diverse subscribers, the answer given by the micro -media is the search for keywords, that is, subscribers can receive pushes Related information.
Hello, there are two major categories of e -commerce websites engaged in online marketing: comprehensive e -commerce websites and vertical e -commerce websites. The online operation of comprehensive e -commerce website has a wide range of online operations, and there are many types. It can be available online. Typical company representatives are: Amazon, 8848, etc. It is characterized by a wide range of business scope and complete types, which can attract a large number of consumers to access the Internet. The scope and direction of vertical e -commerce websites are only positioned in specific industries. Typical company representatives are: Dell, Silicon Valley Power, China Pharmaceutical Network, etc. It is characterized by the company's familiarity with this industry, understands the characteristics and characteristics of the industry, and is easy to do well. The transaction of China Petroleum and Natural Gas Co., Ltd. (Petroleum) on the B2B website has been included in the main production plan. As of December 2002, the transaction volume exceeded 19.3 billion yuan, of which 10.6 billion yuan in electronic procurement, 8.7 billion yuan in electronic sales of 8.7 billion yuan Essence In the first 10 months of 2002, the online transaction volume of PetroChina was 15 billion yuan, of which 9.2 billion yuan in electronic procurement and 5.8 billion yuan in electronic sales. The average saving procurement cost is 5%. Among the Western Gas East Investment Project, a number of more than 600 million yuan in online procurement was completed in just 7 hours, saving 120 million yuan. One of the electronic procurement of oil -specific pipes, CNPC can save 200 million yuan each year. The online bidding for Baoxia Co., Ltd. through the application of Dongfang Iron and Steel Online Electronic Platform Materials. As of July 2002, the purchasing volume reached more than 5 billion yuan, and nearly 400 suppliers participating. At present, Tens of tens of thousands of T steel products and tens of billions of yuan are carried out online each year, including exports. Igly through the implementation of the resource management plan (ERP), it has standardized and optimized 77 business processes, and strengthened the integration between subsystems such as finance, sales, manufacturing, and procurement. At present, Lenovo Group has completed the supply of supply. Informatization of the chain link has been launched in collaborative e -commerce. about 70 % of large and medium -sized enterprises across the country have survived the Internet, established websites, with URLs, homepages, carried out online product information, conducting online negotiations, signing contracts, and conducting online distribution. I please adopt satisfaction!
Each industry is different, and the case is different. I cooperated with Shalin Push Company. They were first -level suppliers and had no difference. There are many cases on their official website, let's go and see them by themselves.
Seven successful online marketing cases:
1. "To Youth"
While the Internet interaction, while presenting the highlights of all lineups, it also objectively gives users on Weibo the feeling of "being surrounded, reposting as participation". The result of the marketing and communication method is preliminary awareness of the film.
The propaganda party makes full use of the following three effects to spread the information of the film overwhelmingly:
star effects -Faye Wong singing theme song quickly preheated for the movie for the movie ; Zhao Wei used his friend Huang Xiaoming to create a topic to echo the theme of "Youth". The classic paragraphs on the Internet include: "There is a feeling called Zhao Wei Huang Xiaoming" ... and even the lines of "your neurosis" have unintentionally inserting willow to become a hot topic in Sina Weibo for a few days.
Fan effects- "To Youth" The success of the promotion with the help of the stars is uncomfortable by other new directors. "These stars have many fans. They interact with Zhao Wei on Weibo to the movie The publicity of the publicity cannot be estimated;
The resonance reaction -the nostalgic wind set off after the movie is released, and the "fire" of the box office has burned even more. "To Youth", I feel that in that era, that period of memory comes, everyone's youth, everyone can find shadows in the youth position.
2. Durex
n n n n n n R N Durex created "Rainy Night Legend", "Two Ham Sausage Stories", and WeChat's "accompanying chat" in 2011, etc., all spread virus -based on the Internet and became very classic social media marketing cases. . In the era of social media, no one is willing to talk to corporate corporates with cold and high attitudes. The first step of Durex's official Weibo is to do anthropomorphic positioning. After several adjustments, Durex gradually becomes a "a little gentleman, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit of a little bit, a little bit, a little bit, a little bit, a little bit, a little bit, a little bit. Bad, I know life and can play very well. "For Durex, fans are users. One of the best homeworks of Durex is the healthy interaction with fans. Comment on fans, Durex's reply is always witty and humorous. There are countless.
of course, these marketing cases are based on the popularity and brand image of Durex, which is the icing on the cake. Related, due to privacy and taboos, coupled with careful planning, Durex is difficult to think of fire, but other companies and products need to be cautious. R n In the past two months, the mobile game of "Crazy Guess" has become popular in the WeChat circle. This "light game" that has not been promoted on the traditional game platform, but uses the spread of the WeChat circle of friends. The characteristic of "crazy guessing map" is that you can send the game status on the app to WeChat. After the friends on WeChat see it, click the link to continue playing on the web page. The technology behind this is not complicated. Since WeChat supports the opening of the webpage, only one client version and a web version need to be developed to realize the interoperability of two versions. Knowing that once the topic is stuck, then the friends mode of helping the friend not only played the effect of the promotion of people, but also made players not easily lose. It can be said that crazy guessing the picture is completely based on the game content and the game (help sociality) to complete A successful WeChat marketing and driving the topic marketing.
4. Xiaomi mobile phone
n Xiaomi's latest data released by Xiaomi shows that its mobile phone sales in the first half of 2013 were almost almost It is equivalent to sales in 2012, and the revenue increased by more than $ 9574.6 billion in the same period last year. The essence is the grasp of user needs. It is understood that Xiaomi has built a "honor development group" at the Mi Liao Forum, and draws a number of users with a high degree of activity from tens of thousands of people. Will get the software update version with Xiaomi in the internal. Finally, the interior and the outside world are tested simultaneously and found that the problem is modified at any time. In this way, Xiaomi uses the external force to solve the complex test link well. At the same time, marketing through the MIUI forum, Weibo, forum, etc., breakthroughs in users at the level of enthusiasts, successfully realized word -of -mouth marketing, and avoided "burning money" marketing such as TV advertisements and street signs. R n Sources said that as of the end of May 2013, Xiaomi's WeChat account had 1.06 million fans, which belonged to the super large number in the corporate WeChat account. Xiaomi developed WeChat operation background by itself, and Mi Fan contacted through WeChat greatly improved the right right right. Xiaomi's brand loyalty. "We regard WeChat services as a product Operating. "Li Wanqiang, the vice president of Xiaomi in charge of marketing.
Xiaomi mobile phones will open purchase activities once a week. It is understood that the effect of developing fans through the official website is very good. At most, it can develop 30,000 to 40,000 fans a day.
5. Condor Grand Burrier
n Playing the "seal testing" trial business, and with the various shows of the stars on Weibo and the "honor" that can participate in the seal test. It seems that the effect is not bad. In the words of Gagang's own words, "the seal test directly triggered the 'mysteriousness' in the seven triggers'. What is great to have a restaurant? But when you can't eat it, you will feel extraordinary. Just like Facebook, at the beginning, the mailbox without Harvard suffered the suffix, which is not allowed to register at all ... This time it is good. All students from Ivyo University desperately want College students who want to squeeze in five, six, and seven or eight, and they want to squeeze in ... Zuckerberg has easily achieved its initial success. "
" Anyway, a bunch of celebrity experts, gourmet experts, and little stars, why not invite to eat? Reaching out without playing with white rice, putting down chopsticks and not scolding mother. The seal test is invited, there are more faces?! Please ~~ "Then cooperate with Gagang's own mysterious recipe on Weibo, high -quality ingredients, extreme decoration, etc. n and the restaurant is officially opened, and the consumers who spend money to eat are directly eating for half a year. n 6. Hammer ROM
Hammer ROM is the representative of Luo Yonghao's social marketing. From the announcement of the officially provided download of the mobile phone to the hammer ROM, Luo Yonghao's social marketing brand is always profound.
Lao Luo Yonghao is a celebrity. Before the New Oriental taught English, he also had to make a mobile phone system? Lao Luo's big cross -border, with the image of the image, attracted everyone's attention from the beginning. A disruptive character. Lao Luo has continued to "make waves" on the Internet, creating topics many times, and hanging up the appetite of netizens, so that the hammer ROM releases this incident in today's massive information world. Let the netizens and the media always keep high attention to the hammer ROM and have made great expectations. Lao Luo's self -marketing method is the first to brag. Lao Luo said that his company's future is more cow than Google. Black beef is also a marketing method. One, and it looks very effective. Either people like or spray, anyway, the popularity and popularity are improved; the product, blowing team, blowing benefits, sky -high office chairs, millions of annual salary find people, PM2.5 subsidies, subsidies for PM2.5 ... Bading the hammer when you are drumming. You can show the good image and values of your company's products to everyone, but also encourage the people. It also makes people feel that their team is very harmonious, very powerful, and naturally makes people feel like this. The products made by the team will not be wrong.
Then there are all kinds of height climbing branches and finding pads. He constantly provokes to HTC, Apple and other brands, spitting other brands of operating systems; The hammer ROM will kill Meizu Flyme and Xiaomi MIUI, and it is still milliseconds ...
Is we can talk about Lao Luo's products, disdain his character, but cannot deny the great success of Luo Yonghao in the hammer ROM marketing. He used the lowest cost and maximum to promote his product
7. Fanke Eslite
Fanke the sensational case at that time Classic. That is the image spokesperson for Fan Ke Eslite to invite writers Han Han and actor Wang Luodan to serve as Vancl. Layout, love racing, and love 29 T-Shirt, I am not a flag bearer, not whom, I am Han Han, I only represent myself. I am like you, I am Fanke. "
Wang Luodan's advertising slogan is" Love Performance, I don't like to play; love to fight, and love to enjoy; love beautiful clothes, prefer discount labels. Not Miller, not money, not big stars, I am Wang Luodan. I have nothing special, I am very special, I am different from others, like you, I am Fanke. "
The distinctive objects on SNS websites such as Douban.com, Xingxin.com and other SNS websites It set off a cottage frenzy, and various stars were spoofed. What impressed me so far is the Givenchy and Tang Seng Edition of Teacher Guo Degang. , Happy Network, QQ Group, and major forums to reprint crazy. In addition, many of them are personal and enterprises' self -entertainment and self -entertainment produced "凡".
n The success of the above benefits from UGC's virus transmission. Especially now, online promotion on social media must be left for fans and users to fully participate in space. It is necessary to fully interact with users, and users will participate in the topic or the topic. The spread of product virus spreads away.
Some netizens are now asking some problems about product network marketing planning, online marketing concepts, online marketing entrepreneurship, network marketing characteristics, online marketing definition, free online marketing. Or some netizens will ask questions such as "what is XX company, okay" and "What network companies are there in XX cities", in fact, this reflects the "pain points" issues that everyone cares about and wants to solve.
1. Understanding network marketing promotion is a better marketing method at the moment
2. I hope that it can find or someone tells themselves the way of online marketing promotion that is effective.
The actually to solve these issues, what is the "online marketing promotion"?
The meaning of online marketing promotion is simple: letting enterprises and products, characters and works, websites and APPs, e -commerce and micro -business products or virtual products attract more people on the Internet through the Internet Fame and sales products.
Secondly, "traffic" on the network means everything, and you can get what you want when you have traffic, so the end result of online marketing promotion is a process of "get traffic" through the "network". According to the documentation of "Decrypting: Online Marketing Promotional Combat and Traffic Monourations" documentation:
It what is the fundamental purpose of "network marketing promotion"? In fact, there is no concealment that it is "selling products", and you can earn money after selling products! In fact, it is the process of "get traffic through the network, and then the traffic is realized". Therefore, we do n’t have much energy and time to do some seemingly functioning for online marketing. In fact, it is indeed a discouraged marketing promotion technology attempt.
. Everyone can't help asking:
1. Is there any way to get more traffic through the Internet without spending too much marketing cost or even zero cost?
2. Is there a way to put aside complicated network technology and quickly get started to make traffic to monetize?
3. Is there a kind of "online marketing promotion" one -click reference formula like a martial arts routine?
So, in the final analysis: online marketing promotion is to choose a process of online marketing promotion to obtain traffic according to your own nature.
The online marketing channels are no longer limited to the previous search engine SEO optimization. QQ marketing, mail marketing, Q
1. Step by step is "winning": A gift company located in Xiamen is one of the companies that hope to change their operating conditions. The current situation of the company, which has been operating for 3 years, is quite embarrassing: on the one hand, it has started to trade in scratch. There are neither abundant funds nor their own factories. Basically, it is based on resolding other people's products. On the other hand, customer resources mainly come from the old customers, and even relatives and friends who have accumulated before the operator's work. "In recent years, there have been too many gift companies like us, the market is fiercely competitive, and it will be closed sooner or later." The pressure of business has made him look at the Internet.
2, Nine Ding Group Network Marketing Successful Cases: Carrying out network marketing, which has made great changes in the business activities of our group. Preliminary practical experience has made us deeply understand that online marketing is a "admission ticket" for companies to further expand the global market. Only by promoting the construction of online marketing systems can we bring more business opportunities and development opportunities to enterprises. This year, we plan to do two things first. One is to join forces with Hehai University to newly online online marketing comprehensive application system projects. Establish self -managed websites, centered on network marketing, accelerate the close supporting pace of internal management systems, and form a comprehensive computer network marketing system. The second is to recruit a group of college students with a batch of bachelor's degree or above, strengthen the strength of online marketing teams, and improve the quality of online marketing personnel. At the same time, it provides them with an efficient system platform, implementing product information management, customer data management, and promoting corporate online marketing to transition from simple E-mail transmission and advertising release to product promotion, information release and interactive services. The completion of the system will quickly adapt to the transformation of marketing strategies in the online era, and push the enterprise to the international market through the network efficiently and quickly, so that the company's image, popularity, brand, and product sales will have a great leap. We firmly believe that online marketing will definitely become a new growth point for our group's economic benefits.
In it is understood that the WeChat public account of WeChat is the earliest public account registered and implemented with official certification. From the beginning to the present, we have been focusing on focusing on new media marketing strategy ideas, solutions, cases, tools, and spread Weibo marketing Strategic knowledge, share the successful case of Weibo marketing strategy.
The killer of this account, the keyword search function of the micro -media has to be mentioned. Users can obtain information knowledge by subscribing this account. WeChat public accounts can only push one information every day, but a WeChat cannot satisfy everyone's taste. Some subscribers want to see marketing strategy cases. In the face of diverse subscribers, the answer given by the micro -media is the search for keywords, that is, subscribers can receive pushes Related information.
Hello, there are two major categories of e -commerce websites engaged in online marketing: comprehensive e -commerce websites and vertical e -commerce websites.
The online operation of comprehensive e -commerce website has a wide range of online operations, and there are many types. It can be available online. Typical company representatives are: Amazon, 8848, etc. It is characterized by a wide range of business scope and complete types, which can attract a large number of consumers to access the Internet.
The scope and direction of vertical e -commerce websites are only positioned in specific industries. Typical company representatives are: Dell, Silicon Valley Power, China Pharmaceutical Network, etc. It is characterized by the company's familiarity with this industry, understands the characteristics and characteristics of the industry, and is easy to do well.
The transaction of China Petroleum and Natural Gas Co., Ltd. (Petroleum) on the B2B website has been included in the main production plan. As of December 2002, the transaction volume exceeded 19.3 billion yuan, of which 10.6 billion yuan in electronic procurement, 8.7 billion yuan in electronic sales of 8.7 billion yuan Essence In the first 10 months of 2002, the online transaction volume of PetroChina was 15 billion yuan, of which 9.2 billion yuan in electronic procurement and 5.8 billion yuan in electronic sales. The average saving procurement cost is 5%. Among the Western Gas East Investment Project, a number of more than 600 million yuan in online procurement was completed in just 7 hours, saving 120 million yuan. One of the electronic procurement of oil -specific pipes, CNPC can save 200 million yuan each year.
The online bidding for Baoxia Co., Ltd. through the application of Dongfang Iron and Steel Online Electronic Platform Materials. As of July 2002, the purchasing volume reached more than 5 billion yuan, and nearly 400 suppliers participating. At present, Tens of tens of thousands of T steel products and tens of billions of yuan are carried out online each year, including exports.
Igly through the implementation of the resource management plan (ERP), it has standardized and optimized 77 business processes, and strengthened the integration between subsystems such as finance, sales, manufacturing, and procurement. At present, Lenovo Group has completed the supply of supply. Informatization of the chain link has been launched in collaborative e -commerce.
about 70 % of large and medium -sized enterprises across the country have survived the Internet, established websites, with URLs, homepages, carried out online product information, conducting online negotiations, signing contracts, and conducting online distribution.
I please adopt satisfaction!
Each industry is different, and the case is different. I cooperated with Shalin Push Company. They were first -level suppliers and had no difference. There are many cases on their official website, let's go and see them by themselves.