1 thought on “Deliven the product advantage crisis to create again”
Eileen
Li Jiansheng This of Hong Kong's freshman jewelry company was founded in early 1985 and was manufactured by the main jewelry and craft jewelry. In 1988, the production and processing jewelery was produced in the mainland factories, mainly for production and wholesale export business. Mainly produce K gold diamonds, gems, and semi -gem jewelry. Product varieties include necklaces, bracelets, bracelets, earrings, rings, brooches, pendants, etc. The freshman has been committed to the exploration of jewelry styles, leading the latest trend of K gold jewelry. Under the global financial tsunami in 2008, the freshman successfully launched the company's brand "PL" semi -gem jewelry series. With the increase in China's reform and opening up, the increasing income and purchasing power of the people, the demand for domestic jewelry has gradually increased. At the same time, in order to further develop the jewelry industry, the state has introduced a series of policies and effective management measures that are conducive to the industry. For example, the quality standards and management regulations of jewelry and jade are introduced, and the Shanghai Gold Exchange, Shanghai Diamond Exchange, etc. In order to better guide and supervise the market, safeguard and protect the legitimate rights and interests of consumers, the "China Jewelry and Jade Jewelry Industry Association" is established. This series of measures enable the country's implementation of policies to be implemented effectively, and consumers double their confidence in Chinese jewelry products produced in China. Driven by the background of this industry, the business development direction of the new life has also been slowly transformed from the original single order processing wholesale export, and began to face the domestic market. 2012 Mid -National Jewelry and Jade Shoujie Yearbook In recent years, the sales volume of Chinese jewelry has continued to increase, and it has become one of the few countries in the world with the annual consumption of more than $ 50 billion in jewelry. Jewelry jewelry is becoming the third largest consumption hotspot in China after housing and cars. Jewelry jewelry has the characteristics of beautification and reserve preservation. It is valued by more and more people, and market demand potential has become increasingly apparent. However, under the influence of the financial crisis, the demand for gold jewelry in Western countries has decreased significantly, especially with major jewelry consumer countries such as Europe and the United States, which will decrease significantly. face the challenge. The competition between merchants has begun to gradually shift from price competition, advertising competition to service competition and brand competition, and domestic jewelry consumption is gradually entering the "brand consumption" era from "commodity consumption". 2012 Mid -National Jewelery and Jade Shoujie Yearbook In 2012, the new jewelry company has entered the 27th year. In 2012, in 2012, the new jewelery was still developed with stable and sustainable development. There are several main factors. 1. Product advantages The new students have brought together many years of industry experience and unique insights on arts and art, with the concept of breakthroughs and creativity. With exquisite craftsmanship and careful selection of materials, the simple, fashionable, and extraordinary style combines perfectly with the brand spirit. In the past two years, freshmen have actively promoted the "PL" semi -gem jewelry brand series, catering to the needs of the market. There are fewer competitors in the product, the market potential is relatively large, and it has good competitive advantages. 1.1 Product unique The main material of the new jewelry is composed of half gems and K gold diamonds. It is full of strong European color design. Breaking the restraint of traditional gold jewelry, developing different series, ingenious ideas, and diverse design styles, not only fresh and cute features, but also classic design styles, can be matched with different types of clothing, adapt to the elegant and beautiful state of various occasions, cater to different different occasions, cater to different different occasions Market demand. 1.2 Rigorous selection of quality If product raw material mining, it usually takes 1 month to 40 days. For example, 1 ton of stone surfaces are usually used only about 500 kilograms of materials, or even less. New students have high -quality control and rigorous selection of semi -gem raw materials. 2012 Mid -National Jewelry and Jade Tripping Yearbook 1.3 superb craftsmanship The freshman continuously studied the exquisite art of jewelry. Created with all hands, from the selection of materials, polishing, cutting to polishing processes, is made from the superb craftsmanship of the master. The company has advanced production and processing equipment, high -quality semi -gem with clever inlaying process, highlighting the charm that new jewelry cannot resist, excellent quality and novel style have won praise from customers, in the mainland, Hong Kong and overseas overseas Enjoy a high reputation. 2. Strengthening the publicity of the world . Although the demand for major jewelry consumer consumer in Europe and the United States has decreased sharply, the freshmen have participated in the International Jewelery Show many times in recent years. Not only can it promote new jewelry and Chinese jewelry, let the world see the extraordinary craftsmanship of Chinese jewelry, but also understand the needs of countries around the world, and strive for international orders. While the company is committed to brand operations, it actively strengthens promotion and contact. 2.1 Discuss market response The exhibition attracts buyers from different countries. New students can meet with buyers from various places. You can understand the market demand in the shortest time, and you can get the latest market information in real time to respond to local reactions. 2.2 Increase order The exhibition is especially important for wholesale order. Because buyers who come to the exhibition are prepared, I hope to understand the sources and characteristics of different goods in the industry in the shortest time, so as to find suitable products, make decisions, and trade. 2.3 Pioneering new customers and consolidating the confidence of old customers The freshmen continue to participate in the exhibition. sex. Establish a good image and increase the confidence of buyers' purchase and cooperation. 3. Focus on the company's image to create The newborn decorative booths, showing the company's strength, and establishing the company's scale image. In terms of image propaganda, focusing on the investment of fashion jewelry magazine advertisements and product display and interpretation methods, starting from the long -term brand development strategy. 4. Product packaging design product packaging design: A series of products use dark brown contrasting jewelry boxes with cover -covered silver pattern design, setting a clear and prominent product image with noble and stylish packaging. 5. Personnel training The freshmen pay attention to employee training. Realizing that the frontline sales staff must understand the characteristics of the product, the production process and process of the product, the characteristics of the product and the material, the product style design, quality, price, etc., increase professional knowledge, display the advantages of the product to customers, induce customers to buy the intention, improve Sales and increase the company's image. 6. After -sales service The new students have customers with proper after -sales maintenance services. The domestic jewelry consumption has entered the era of "brand consumption", and establishing its own brand is the general trend. Freshmen first set up sales points in Hong Kong as a springboard for introducing domestic markets. In July 2012, freshmen set up a exhibition hall in Shenzhen Palin International Jewelry Trading Center to provide a jewelry trading platform for jewelry buyers, and also made positive publicity for the new image. In general, although the exports in 2012 were weak and the domestic demand was insufficient, the Chinese jewelry consumer market still became the focus of global attention. The market potential is still huge, attracting well -known jewelry brands from all over the world, and quickly expanded from first -tier cities to second- and third -tier cities. Faced with the future, freshmen will welcome a new round of opportunities and challenges. It is believed that through the government's continuous support and leadership guidelines of the industry associations, coupled with the unity and aggressiveness of all the company's employees, the freshmen will make a good achievement. 2012 China Jewelery and Jade Shou Jiejian Yearbook
Li Jiansheng
This of Hong Kong's freshman jewelry company was founded in early 1985 and was manufactured by the main jewelry and craft jewelry. In 1988, the production and processing jewelery was produced in the mainland factories, mainly for production and wholesale export business. Mainly produce K gold diamonds, gems, and semi -gem jewelry. Product varieties include necklaces, bracelets, bracelets, earrings, rings, brooches, pendants, etc. The freshman has been committed to the exploration of jewelry styles, leading the latest trend of K gold jewelry.
Under the global financial tsunami in 2008, the freshman successfully launched the company's brand "PL" semi -gem jewelry series. With the increase in China's reform and opening up, the increasing income and purchasing power of the people, the demand for domestic jewelry has gradually increased. At the same time, in order to further develop the jewelry industry, the state has introduced a series of policies and effective management measures that are conducive to the industry. For example, the quality standards and management regulations of jewelry and jade are introduced, and the Shanghai Gold Exchange, Shanghai Diamond Exchange, etc. In order to better guide and supervise the market, safeguard and protect the legitimate rights and interests of consumers, the "China Jewelry and Jade Jewelry Industry Association" is established. This series of measures enable the country's implementation of policies to be implemented effectively, and consumers double their confidence in Chinese jewelry products produced in China. Driven by the background of this industry, the business development direction of the new life has also been slowly transformed from the original single order processing wholesale export, and began to face the domestic market.
2012 Mid -National Jewelry and Jade Shoujie Yearbook
In recent years, the sales volume of Chinese jewelry has continued to increase, and it has become one of the few countries in the world with the annual consumption of more than $ 50 billion in jewelry. Jewelry jewelry is becoming the third largest consumption hotspot in China after housing and cars. Jewelry jewelry has the characteristics of beautification and reserve preservation. It is valued by more and more people, and market demand potential has become increasingly apparent. However, under the influence of the financial crisis, the demand for gold jewelry in Western countries has decreased significantly, especially with major jewelry consumer countries such as Europe and the United States, which will decrease significantly. face the challenge. The competition between merchants has begun to gradually shift from price competition, advertising competition to service competition and brand competition, and domestic jewelry consumption is gradually entering the "brand consumption" era from "commodity consumption".
2012 Mid -National Jewelery and Jade Shoujie Yearbook
In 2012, the new jewelry company has entered the 27th year. In 2012, in 2012, the new jewelery was still developed with stable and sustainable development. There are several main factors.
1. Product advantages
The new students have brought together many years of industry experience and unique insights on arts and art, with the concept of breakthroughs and creativity. With exquisite craftsmanship and careful selection of materials, the simple, fashionable, and extraordinary style combines perfectly with the brand spirit. In the past two years, freshmen have actively promoted the "PL" semi -gem jewelry brand series, catering to the needs of the market. There are fewer competitors in the product, the market potential is relatively large, and it has good competitive advantages.
1.1 Product unique
The main material of the new jewelry is composed of half gems and K gold diamonds. It is full of strong European color design. Breaking the restraint of traditional gold jewelry, developing different series, ingenious ideas, and diverse design styles, not only fresh and cute features, but also classic design styles, can be matched with different types of clothing, adapt to the elegant and beautiful state of various occasions, cater to different different occasions, cater to different different occasions Market demand.
1.2 Rigorous selection of quality
If product raw material mining, it usually takes 1 month to 40 days. For example, 1 ton of stone surfaces are usually used only about 500 kilograms of materials, or even less. New students have high -quality control and rigorous selection of semi -gem raw materials.
2012 Mid -National Jewelry and Jade Tripping Yearbook
1.3 superb craftsmanship
The freshman continuously studied the exquisite art of jewelry. Created with all hands, from the selection of materials, polishing, cutting to polishing processes, is made from the superb craftsmanship of the master.
The company has advanced production and processing equipment, high -quality semi -gem with clever inlaying process, highlighting the charm that new jewelry cannot resist, excellent quality and novel style have won praise from customers, in the mainland, Hong Kong and overseas overseas Enjoy a high reputation.
2. Strengthening the publicity of the world
. Although the demand for major jewelry consumer consumer in Europe and the United States has decreased sharply, the freshmen have participated in the International Jewelery Show many times in recent years. Not only can it promote new jewelry and Chinese jewelry, let the world see the extraordinary craftsmanship of Chinese jewelry, but also understand the needs of countries around the world, and strive for international orders. While the company is committed to brand operations, it actively strengthens promotion and contact.
2.1 Discuss market response
The exhibition attracts buyers from different countries. New students can meet with buyers from various places. You can understand the market demand in the shortest time, and you can get the latest market information in real time to respond to local reactions.
2.2 Increase order
The exhibition is especially important for wholesale order. Because buyers who come to the exhibition are prepared, I hope to understand the sources and characteristics of different goods in the industry in the shortest time, so as to find suitable products, make decisions, and trade.
2.3 Pioneering new customers and consolidating the confidence of old customers
The freshmen continue to participate in the exhibition. sex. Establish a good image and increase the confidence of buyers' purchase and cooperation.
3. Focus on the company's image to create
The newborn decorative booths, showing the company's strength, and establishing the company's scale image. In terms of image propaganda, focusing on the investment of fashion jewelry magazine advertisements and product display and interpretation methods, starting from the long -term brand development strategy.
4. Product packaging design
product packaging design: A series of products use dark brown contrasting jewelry boxes with cover -covered silver pattern design, setting a clear and prominent product image with noble and stylish packaging.
5. Personnel training
The freshmen pay attention to employee training. Realizing that the frontline sales staff must understand the characteristics of the product, the production process and process of the product, the characteristics of the product and the material, the product style design, quality, price, etc., increase professional knowledge, display the advantages of the product to customers, induce customers to buy the intention, improve Sales and increase the company's image.
6. After -sales service
The new students have customers with proper after -sales maintenance services.
The domestic jewelry consumption has entered the era of "brand consumption", and establishing its own brand is the general trend. Freshmen first set up sales points in Hong Kong as a springboard for introducing domestic markets. In July 2012, freshmen set up a exhibition hall in Shenzhen Palin International Jewelry Trading Center to provide a jewelry trading platform for jewelry buyers, and also made positive publicity for the new image.
In general, although the exports in 2012 were weak and the domestic demand was insufficient, the Chinese jewelry consumer market still became the focus of global attention. The market potential is still huge, attracting well -known jewelry brands from all over the world, and quickly expanded from first -tier cities to second- and third -tier cities.
Faced with the future, freshmen will welcome a new round of opportunities and challenges. It is believed that through the government's continuous support and leadership guidelines of the industry associations, coupled with the unity and aggressiveness of all the company's employees, the freshmen will make a good achievement.
2012 China Jewelery and Jade Shou Jiejian Yearbook