wholesale native american indian jewelry Ask a few questions about medicine representatives

Dan

November 16, 2022 at 5:20 am

fake jewelry wholesale The first question: It should be said that the most rich way is more accurate, the greater the profit, the less volume, and I personally think that the respiratory system is worse. The medicine for treating chronic diseases is the most richest way, no understanding!
The second question: Because you have just graduated, as long as you are a major in pharmacy or marketing, you have advantages in foreign companies, learn English, and participate in speeches, because pharmaceutical representatives often do academic promotion. Staying in foreign companies for three years, joining the domestic company as a manager after experienced, it is a future from management positions. In the case of domestic pharmaceutical companies, you choose to have research and development capabilities, and there are more new special drugs.
The last copy article for you!
The day for a pharmaceutical representative
Zhang Lei is a medical representative of a large multinational pharmaceutical company. He is responsible for promoting a special medicine used during chemotherapy during chemotherapy.
did not get up at 7 o'clock in the morning, and Zhang Lei got up. At more than 8 o'clock, he rushed to a three hospital in Dongcheng District, Beijing to wait outside the surgical ward. He said a few words to them in the gap before the doctor inspected the ward and the operating table. "Surgical doctors are only free during this period in the morning. The key doctors can be seen." Zhang Lei said, "So I put the most important things every day in this period."
Zhang Lei is responsible for being responsible for The medicine has been prescribed by this department a dozen times this month. At 8:10, Zhang Lei found a attending physician in the department and began to ask him about his experience and overall evaluation of the medicine. By the way, he paid attention to several chemotherapy patients who used the medicine last week. "Drug information communication is the subject of our work." He told the author that the process of asking the doctor's medication was actually a process of deepening your medicine. The patient is basically stable and can continue to observe. "
then Zhang Lei found the director of the department who was preparing for surgery. The director has been invited to attend the academic seminar that Zhang Lei will host the night, and he has to make a theme report. Essence Zhang Lei finally finalized the theme of the report with the director in a few words.
about 8:30, Zhang Lei knocked on the door of the doctor's office of the first -tier department. In 10 minutes, he wrote down several questions about the doctors in the clinical medication process and promised to give a reply next week; then, they left them with two companies printed by the company and medical hanging charts. Before leaving, Zhang Lei did not forget to make small gifts produced by the company's marketing department -10 instant posts printed with pharmaceutical logo and 1 box of prescription pens for doctors for use. "In the international industry term, these are called 'brand tips', but they must be limited to the needs of doctors. You cannot give it to the north of the South China Sea."
is almost 9 o'clock. The doctor should also go to the operating table, and he can finally breathe and start another department of "fighting".
"We have to visit internal medicine doctors, but don't have to be as 'to grab time' as surgery." Zhang Lei told the author that because there is generally no surgery in the Department of Internal Medicine, you can sit in him if you do n’t have any surgery. In the office, I talked for a long time.
In according to Zhang Lei's experience, the director of the Department of Internal Medicine should "leisurely" in the office. So he brought a paper compilation and internal medical publication issued by the director, and talked to the director for 40 minutes by the way. "Many times, the doctor will talk about your family like a friend, but you can't be taken away by the doctor all the time. You have to consciously talk about the information you want to pass." Zhang Lei introduced, "For example, I will know During the chat, the latest test of this medicine was mentioned abroad, and the advantage of the doctor's drug was proven, or it could be used on a certain population. In short, it should bring some new things to the doctor. "
is almost at 11 noon. Zhang Lei left the ward area and went to the outpatient department. He waited to see the previous deputy director who was about to end the outpatient clinic and sent him an invitation letter for the seminar in the field of tumor field. "Because nearly lunch, this visitor is generally not long. Sometimes I invite a doctor to eat together. The doctor sometimes accepts it and sometimes refuses." In general, there are more situations of his own eating. Find a restaurant for a business meal of 20-30 yuan. "
Sometimes, Zhang Lei will make an appointment for a" department meeting "at lunch time. "At this time, it is a doctor to eat, I think." Zhang Lei told the author that the department meeting generally gathers all doctors in a department in a small conference room and held a drug preaching. Arrange at eating time. "At this time, Zhang Lei will book the box lunch of the entire department one day in advance in KFC or Yoshino's home near the hospital. Before the meeting starts, he will also install projectors and distribute PPT materials with colleagues. When the doctor meals, Zhang Lei stood on the stage, and spent 10 to 20 minutes to explain the company's global approved set of drug promotional videos, and analyzed the characteristics of all aspects of the medicine by analyzing the test data.
"After finishing speaking, the doctor will ask questions on the spot if you have any questions. Can you explain the '? There will be various questions. "Zhang Lei said," This occasion, the medical representative is the protagonist. If the levels of different representatives are different, it is often reflected here. Facing the doctor's question, you can answer the questions. Let the doctor convinced that your professionalism is okay. "Zhang Lei said that the normal time of the department meeting was half an hour. He usually" evacuated "the meeting room before the doctor's meal, and then considers his lunch problem.
In afternoon, Zhang Lei rushed to another hospital and "copied" the morning process. During the period, he also occasionally helping the doctor's documentation documents and going to the post office to get private affairs such as parcels.
At 5:30 in the evening, Zhang Lei sat on the taxi appointment for the surgery director who participated in the seminar that night. He returned to the hospital in the morning and took the director to the Beijing International Conference Center together. When the director made a theme report, Zhang Lei below was responsible for taking care of other doctors, and by the way, he also charged himself. "The seminar is generally about the progress of the field of tumor treatment. Our medicine is closely related to it, but we cannot advertise directly." Zhang Lei said, "Doctors actually value the platform role of the seminar because they can communicate with their peers and update them. When you have knowledge, you can even narrate the old on the table. "After the meeting at 8 pm, Zhang Lei arranged the vehicle to send the director home. When he entered the house by himself, he pointed at 9 o'clock in the evening and ended his day.
Zhang Lei is not so busy every day, but on average, he will visit a dozen doctors in a day and "turn to fight" 1-2 hospitals. Although he tried to touch the rules as much as possible, he had to touch his luck sometimes to see the "busy foot". If you are lucky, you can take turns to see the last time in turn. Zhang Lei has been in less than two years. As a primary medicine representative, his monthly salary plus benefits is about 10,000 yuan. According to the indicators every quarter, there will be quarterly awards ranging from thousands to tens of thousands of yuan. If the end of the year is particularly prominent, there may be opportunities to communicate abroad.
"Most of the peers do not work like me"
Zhang Lei's day seems to be far from the low -end, huge profits, and hidden medical representatives of the public. I work like me. "
Zhang Lei's friend Liu Wei worked at a large and medium -oriented state -owned pharmaceutical company. It is also a medical representative. One day, she is obviously not as busy as Zhang Lei. Liu Wei is responsible for a gastrointestinal medicine with a retail price of tens of yuan. It belongs to Popular Pharmaceutical in nature. Most of them do not go to the ward. Instead, they are sold to patients through the outpatient doctor. Therefore, Liu Wei has two busiest time every day: the doctor's short gap in the white coat before the clinic, half an hour after the doctor's outpatient clinic. "Before the doctor was out of the clinic, it was 5 minutes to give you. We usually take a look. If you have something to say, you have to get familiar with it." Liu Wei told the author. During the outpatient time, she basically avoided it, but after the outpatient clinic, through her "channel", the number of prescriptions prescribed by each doctor from the hospital's computer, and then bind it according to the part. The medicine returned to the doctor for 10 yuan.
In addition, Liu Wei's company will also hold academic seminars in the gastrointestinal field, and sometimes sponsor doctors hold lectures on gastrointestinal health for the public. "Every occasion, my job is similar to Zhang Lei, and I am very busy." She said.
In Liu Wei's view, the core of her work is to fight in quantity, but "there will be no impact on the health of patients." "Because the hospital stipulates that the same molecular and efficacy medicines can be put in two kinds of goods, so my task is mainly PK dropped the opponent. As for who the patient uses, the truth is not much different." She said, "And, I do it, I do it It is a general medicine. The price (refers to the retail price received by the patient from the hospital — the author's note) is not high, and the amount of each doctor can prescribe a limited amount of daily, so the doctors I have in contact must Only extensively spread the net to win with the number. "
Liu Wei's income is higher than Zhang Lei. Her monthly salary plus benefits of more than 15,000 yuan, calculating the last quarter and year -end award, the annual income of about 200,000 up and down.
. Another of Zhang Lei's colleagues, represented by a medium -sized private pharmaceutical company, is responsible for selling an antibiotics produced by the company. Xiao Wang told the author on the phone that there was no such thing as a "seminar" in his day. In fact, his work was measured on a monthly: "talk about the price" at the beginning of the month and the payment at the end of the month. The doctor is different, and the "rebate price" given is also different. "When encountering a well -known and outpatient doctor, the" prescription fee "will be higher. When I encounter a little doctor who can be given a little, I also compose the price." Xiao Wang revealed to the author that he also paid a few thousand yuan in advance at the beginning of the month. Cash to the doctor, and at the end of the month, according to the actual sales volume, "this is more crisp and the doctor is welcome."
About the income, the little king taboo deeply, only said "a lot, but each represents different." After the author's question, Xiao Wang said, "Average 200,000 to 300,000 yuan a year can be earned, and the year is 1 million."
Zhang Lei, Liu Wei and Xiao Wang's day, reminded The industry's industry is not only "deep water", but also "water quality". Zhang Lei used the "sediment" to describe the industry ecology in his eyes. Regardless of the representative quality, pharmaceutical field, promotion method or income level, he believed that they could be called a variety of.
Zhang Lei told the author that in his peers he knew, from the multinational pharmaceutical giants to the county small pharmaceutical factory, there were both medical doctors and junior high school graduates. There are also ordinary medicines such as cold medicine and antibiotics. The promotion methods are also significantly different. Some promises to abide by the RDPAC (the China Foreign Investment Enterprise Association Drug Development and Development Industry Committee) based on the "Guidelines for the Promotion of Medicine Promotion" based on the IFPMA (the Federation of the International Pharmaceutical Enterprise Association) It is guaranteed that "cannot provide any form of cash to the doctor, ask the doctor to be attached to the medical promotion. Each person cannot exceed 300 yuan per person. If you send a small amount of custom gifts to the doctor on a legal holiday, each one cannot exceed 200 yuan." The "conservatives" of the self -discipline red line also have 90%of their jobs to accompany the doctor to eat and sing, and give doctors a "luxury".
"Generally speaking, the higher the technical content, the higher the scale and research and development capabilities of the manufacturer. These companies will also want its representatives to have a bachelor's degree or even graduate degree, otherwise . "He said," The more you go down, the lower the threshold of the manufacturer's recruitment representative, the easier it is to be mixed with the quality of the representatives, and the more incorrectly the means. "
In the current China "Medical representatives that affect doctors prescribing medicine, according to President Yu Mingde of the China Pharmaceutical Enterprise Management Association, in an interview with the China Youth Daily," not to mention the majority of the majority, at least it is very common. "
, because the medical representative has not been included in the "Classification Classification Classification of the People's Republic of China" so far, the professional identity is also a "black household". Therefore, this team deeply affected the health of the people, but the total number is confusing. However, both the China Pharmaceutical Enterprise Management Association and RDPAC stated that this number is conservatively estimated to be 1 million.
and like Zhang Lei. The company is a member of RDPAC and needs to accept the training of "Medical Representative Qualification Certification" within the association and obtain the "Professional Training Certificate". Data, as of the end of 2010, there were only more than 27,000 people across the country. In other words, pharmac generations like Zhang Lei accounted for at most 3%of the industry.
"It should have been a drug information communication staff, and now it has become a marketing public relations"
Menic medicine has a history of more than 40 years abroad. Generally speaking, it is a noble and decent occupation. Because its core task is "conveying drug information and collecting clinical feedback", it is regarded as a bridge between pharmaceutical manufacturers and hospitals and doctors by the industry. Since the introduction of foreign pharmaceutical companies in the late 1980s, this imported product has been imitated by domestic pharmaceutical companies. In 20 years, it has been rooted in China and has become a familiar concept of the people. At the same time, the word "medical representative" also slowly changed its taste in China, less academicity, more copper odor, and even became the "spokesperson for adulterer" in the eyes of the public.
"A ideal medical representative should be the communication staff of drug information to help doctors better and more safe." Yu Mingde said. Cai Zhongjun, vice chairman of the Chinese Medical Association, once visited: "Doctors are soldiers, medicines are weapons, and medicine representatives are people who explain, explain, publicize, promote, and even assist you in using weapons." With a sense of recognition, he believes that medical representatives introduce "weapons" to doctors, which is not only legitimate, but also very important to patients. Because in his opinion, medicine representatives are not mysterious, but it is a "special salesman": it is just that what it promotes is closely related to everyone, and the doctor's opinion is that the patient who is "buried" in the end is important or even The only reference. "But the doctor is very busy, especially the doctor who has been going to a certain year. Although he is a professionals, he has no time to understand every newly listed medicine, especially in the field of tumors, cardiovascular and other fields. The new medicine that is generally proved to be "better effect", if the doctor himself does not know, then the patient has almost no possibility of it. "In theory, the medical representative should be in the shortest time, so that the doctor's medication knowledge can be followed The latest progress of the pharmaceutical market 'synchronization'. In this way, doctors not only ‘diagnose’ you, but also know which weapon can ‘cure’ you, instead of facing your condition that it is helpless and anxious. "
" Now, the role of drug information communication staff seems to be replaced by marketing public relations. "Zhang Lei sometimes misses the company's predecessors" the good days in the past ". He told the author that in the 1990s, the company's medical representatives in China were less than 20, and they could be called" half experts "in their respective fields. Respected by doctors. When the average salary of the people across the country is only a few hundred yuan, the salary level is similar to now, and it is definitely an enviable profession. "But now, once my girlfriend introduces me to outsiders, I am a medical representative. At that time, the other party often looked at me first, and was surprised by the uncle was not the insignificant uncle, and then asked me to give the doctor money. "Zhang Lei said.
A" transformation "for the role of medicine representatives, and Mingde used" excess production capacity and insufficient innovation ability "to summarize the reason. He told the author that there are 4693 companies in China in China Home, but except for a few multinational pharmaceutical companies, the "most" local pharmaceutical factories produced ordinary generic drugs, and those who can develop "exclusive products" independently. "When dozens of or even hundreds of companies produce almost produced When they are the same medicine, the role of doctors and hospitals is very large. Whose medicine written by the doctor's pen is the medicine. ‘Everyone who buys, why buy you? '"He pointed out that in this context, the needs of manufacturers for medical representatives are often" marketing "and few academic promotion. In the process of pursuing performance.
Zhang Lei told the author that in the Chinese -style pharmaceutical "commercial war", each representative must try to break through two levels: first find ways to let your medicine enter the hospital's medicine library, and then then "Promote" doctors to Kai Fangzi use it to drive the total sales.
A Xiao Wang confirmed to the author that except for the beginning of the month and the end of the month, he was the busiest when he decided to enter the medicine every year. "The director of the pharmacy department reviewed and the dean of the supervisor's business was reviewed, and he was submitted to the pharmaceutical committee for discussion and voting. He had to communicate in each link. Thousands, sometimes more. "He said," Even if you go to the hospital, even if a box is not sold, it has spent a lot. "As for academic promotion, Xiao Wang said that he had given the manual to the doctor." The doctor knows very well, does not need to promote it, and I have no time to go to the whole thing. "
The Yu Mingde said that the original intention of the medical representative should bring new knowledge to doctors. If there is no new thing, there is no need to meet with doctors frequently." Insufficient innovation capabilities, some medicines can even 'be like a day'. Therefore, most of the Chinese medicine representatives have done their work on business links. If they take the standards of "Drug Information Communication", most representatives do not meet this requirement. "He said. Moreover, because there is no set of compulsory rules for pharmaceutical representatives in China, when most representatives are unscrupulous in the brutal business war, the most likely ending of" abiding "pharmaceutical companies is to disappear. , Often evolved into "competition to choose money".
Zhang Lei's medicine belongs to "exclusive products". Basically, the quality of drugs and the technological content of research and development of drugs will be used. The competitive pressure is relatively small. But Zhang Lei revealed to the author that his identity is not pure. "Because domestic imitation products are not enough to sell patent protection, domestic imitation products can not only be sold mighty, but also less than half of the original research medicine. Marketing means It is also much more "flexible ', and the impact on us is particularly big. "He said that in this environment, even if the foreign pharmaceutical representatives of the original drug research medicine were held, it was difficult to" be alone ", and it was necessary to act as a combination of scholars and promoters." Sometimes, we will 'also' trip to muddy waters 'Includes directly to the doctor's deduction. "
Compared with domestic imitation products, although Zhang Lei's special medicine is more than 10,000 yuan, it is still difficult to call" huge profits ", because the research and development costs account for a large piece. It takes an average of 10-15 years to develop a drug today, and it costs about $ 1.2 billion. Even so, only a few "lucky people" can be approved in the end It is a generic drug that can be omitted by R

3 thoughts on “wholesale native american indian jewelry Ask a few questions about medicine representatives”

Dan
November 16, 2022 at 5:20 am

fake jewelry wholesale The first question: It should be said that the most rich way is more accurate, the greater the profit, the less volume, and I personally think that the respiratory system is worse. The medicine for treating chronic diseases is the most richest way, no understanding!
The second question: Because you have just graduated, as long as you are a major in pharmacy or marketing, you have advantages in foreign companies, learn English, and participate in speeches, because pharmaceutical representatives often do academic promotion. Staying in foreign companies for three years, joining the domestic company as a manager after experienced, it is a future from management positions. In the case of domestic pharmaceutical companies, you choose to have research and development capabilities, and there are more new special drugs.
The last copy article for you!
The day for a pharmaceutical representative
Zhang Lei is a medical representative of a large multinational pharmaceutical company. He is responsible for promoting a special medicine used during chemotherapy during chemotherapy.
did not get up at 7 o'clock in the morning, and Zhang Lei got up. At more than 8 o'clock, he rushed to a three hospital in Dongcheng District, Beijing to wait outside the surgical ward. He said a few words to them in the gap before the doctor inspected the ward and the operating table. "Surgical doctors are only free during this period in the morning. The key doctors can be seen." Zhang Lei said, "So I put the most important things every day in this period."
Zhang Lei is responsible for being responsible for The medicine has been prescribed by this department a dozen times this month. At 8:10, Zhang Lei found a attending physician in the department and began to ask him about his experience and overall evaluation of the medicine. By the way, he paid attention to several chemotherapy patients who used the medicine last week. "Drug information communication is the subject of our work." He told the author that the process of asking the doctor's medication was actually a process of deepening your medicine. The patient is basically stable and can continue to observe. "
then Zhang Lei found the director of the department who was preparing for surgery. The director has been invited to attend the academic seminar that Zhang Lei will host the night, and he has to make a theme report. Essence Zhang Lei finally finalized the theme of the report with the director in a few words.
about 8:30, Zhang Lei knocked on the door of the doctor's office of the first -tier department. In 10 minutes, he wrote down several questions about the doctors in the clinical medication process and promised to give a reply next week; then, they left them with two companies printed by the company and medical hanging charts. Before leaving, Zhang Lei did not forget to make small gifts produced by the company's marketing department -10 instant posts printed with pharmaceutical logo and 1 box of prescription pens for doctors for use. "In the international industry term, these are called 'brand tips', but they must be limited to the needs of doctors. You cannot give it to the north of the South China Sea."
is almost 9 o'clock. The doctor should also go to the operating table, and he can finally breathe and start another department of "fighting".
"We have to visit internal medicine doctors, but don't have to be as 'to grab time' as surgery." Zhang Lei told the author that because there is generally no surgery in the Department of Internal Medicine, you can sit in him if you do n’t have any surgery. In the office, I talked for a long time.
In according to Zhang Lei's experience, the director of the Department of Internal Medicine should "leisurely" in the office. So he brought a paper compilation and internal medical publication issued by the director, and talked to the director for 40 minutes by the way. "Many times, the doctor will talk about your family like a friend, but you can't be taken away by the doctor all the time. You have to consciously talk about the information you want to pass." Zhang Lei introduced, "For example, I will know During the chat, the latest test of this medicine was mentioned abroad, and the advantage of the doctor's drug was proven, or it could be used on a certain population. In short, it should bring some new things to the doctor. "
is almost at 11 noon. Zhang Lei left the ward area and went to the outpatient department. He waited to see the previous deputy director who was about to end the outpatient clinic and sent him an invitation letter for the seminar in the field of tumor field. "Because nearly lunch, this visitor is generally not long. Sometimes I invite a doctor to eat together. The doctor sometimes accepts it and sometimes refuses." In general, there are more situations of his own eating. Find a restaurant for a business meal of 20-30 yuan. "
Sometimes, Zhang Lei will make an appointment for a" department meeting "at lunch time. "At this time, it is a doctor to eat, I think." Zhang Lei told the author that the department meeting generally gathers all doctors in a department in a small conference room and held a drug preaching. Arrange at eating time. "At this time, Zhang Lei will book the box lunch of the entire department one day in advance in KFC or Yoshino's home near the hospital. Before the meeting starts, he will also install projectors and distribute PPT materials with colleagues. When the doctor meals, Zhang Lei stood on the stage, and spent 10 to 20 minutes to explain the company's global approved set of drug promotional videos, and analyzed the characteristics of all aspects of the medicine by analyzing the test data.
"After finishing speaking, the doctor will ask questions on the spot if you have any questions. Can you explain the '? There will be various questions. "Zhang Lei said," This occasion, the medical representative is the protagonist. If the levels of different representatives are different, it is often reflected here. Facing the doctor's question, you can answer the questions. Let the doctor convinced that your professionalism is okay. "Zhang Lei said that the normal time of the department meeting was half an hour. He usually" evacuated "the meeting room before the doctor's meal, and then considers his lunch problem.
In afternoon, Zhang Lei rushed to another hospital and "copied" the morning process. During the period, he also occasionally helping the doctor's documentation documents and going to the post office to get private affairs such as parcels.
At 5:30 in the evening, Zhang Lei sat on the taxi appointment for the surgery director who participated in the seminar that night. He returned to the hospital in the morning and took the director to the Beijing International Conference Center together. When the director made a theme report, Zhang Lei below was responsible for taking care of other doctors, and by the way, he also charged himself. "The seminar is generally about the progress of the field of tumor treatment. Our medicine is closely related to it, but we cannot advertise directly." Zhang Lei said, "Doctors actually value the platform role of the seminar because they can communicate with their peers and update them. When you have knowledge, you can even narrate the old on the table. "After the meeting at 8 pm, Zhang Lei arranged the vehicle to send the director home. When he entered the house by himself, he pointed at 9 o'clock in the evening and ended his day.
Zhang Lei is not so busy every day, but on average, he will visit a dozen doctors in a day and "turn to fight" 1-2 hospitals. Although he tried to touch the rules as much as possible, he had to touch his luck sometimes to see the "busy foot". If you are lucky, you can take turns to see the last time in turn. Zhang Lei has been in less than two years. As a primary medicine representative, his monthly salary plus benefits is about 10,000 yuan. According to the indicators every quarter, there will be quarterly awards ranging from thousands to tens of thousands of yuan. If the end of the year is particularly prominent, there may be opportunities to communicate abroad.
"Most of the peers do not work like me"
Zhang Lei's day seems to be far from the low -end, huge profits, and hidden medical representatives of the public. I work like me. "
Zhang Lei's friend Liu Wei worked at a large and medium -oriented state -owned pharmaceutical company. It is also a medical representative. One day, she is obviously not as busy as Zhang Lei. Liu Wei is responsible for a gastrointestinal medicine with a retail price of tens of yuan. It belongs to Popular Pharmaceutical in nature. Most of them do not go to the ward. Instead, they are sold to patients through the outpatient doctor. Therefore, Liu Wei has two busiest time every day: the doctor's short gap in the white coat before the clinic, half an hour after the doctor's outpatient clinic. "Before the doctor was out of the clinic, it was 5 minutes to give you. We usually take a look. If you have something to say, you have to get familiar with it." Liu Wei told the author. During the outpatient time, she basically avoided it, but after the outpatient clinic, through her "channel", the number of prescriptions prescribed by each doctor from the hospital's computer, and then bind it according to the part. The medicine returned to the doctor for 10 yuan.
In addition, Liu Wei's company will also hold academic seminars in the gastrointestinal field, and sometimes sponsor doctors hold lectures on gastrointestinal health for the public. "Every occasion, my job is similar to Zhang Lei, and I am very busy." She said.
In Liu Wei's view, the core of her work is to fight in quantity, but "there will be no impact on the health of patients." "Because the hospital stipulates that the same molecular and efficacy medicines can be put in two kinds of goods, so my task is mainly PK dropped the opponent. As for who the patient uses, the truth is not much different." She said, "And, I do it, I do it It is a general medicine. The price (refers to the retail price received by the patient from the hospital — the author's note) is not high, and the amount of each doctor can prescribe a limited amount of daily, so the doctors I have in contact must Only extensively spread the net to win with the number. "
Liu Wei's income is higher than Zhang Lei. Her monthly salary plus benefits of more than 15,000 yuan, calculating the last quarter and year -end award, the annual income of about 200,000 up and down.
. Another of Zhang Lei's colleagues, represented by a medium -sized private pharmaceutical company, is responsible for selling an antibiotics produced by the company. Xiao Wang told the author on the phone that there was no such thing as a "seminar" in his day. In fact, his work was measured on a monthly: "talk about the price" at the beginning of the month and the payment at the end of the month. The doctor is different, and the "rebate price" given is also different. "When encountering a well -known and outpatient doctor, the" prescription fee "will be higher. When I encounter a little doctor who can be given a little, I also compose the price." Xiao Wang revealed to the author that he also paid a few thousand yuan in advance at the beginning of the month. Cash to the doctor, and at the end of the month, according to the actual sales volume, "this is more crisp and the doctor is welcome."
About the income, the little king taboo deeply, only said "a lot, but each represents different." After the author's question, Xiao Wang said, "Average 200,000 to 300,000 yuan a year can be earned, and the year is 1 million."
Zhang Lei, Liu Wei and Xiao Wang's day, reminded The industry's industry is not only "deep water", but also "water quality". Zhang Lei used the "sediment" to describe the industry ecology in his eyes. Regardless of the representative quality, pharmaceutical field, promotion method or income level, he believed that they could be called a variety of.
Zhang Lei told the author that in his peers he knew, from the multinational pharmaceutical giants to the county small pharmaceutical factory, there were both medical doctors and junior high school graduates. There are also ordinary medicines such as cold medicine and antibiotics. The promotion methods are also significantly different. Some promises to abide by the RDPAC (the China Foreign Investment Enterprise Association Drug Development and Development Industry Committee) based on the "Guidelines for the Promotion of Medicine Promotion" based on the IFPMA (the Federation of the International Pharmaceutical Enterprise Association) It is guaranteed that "cannot provide any form of cash to the doctor, ask the doctor to be attached to the medical promotion. Each person cannot exceed 300 yuan per person. If you send a small amount of custom gifts to the doctor on a legal holiday, each one cannot exceed 200 yuan." The "conservatives" of the self -discipline red line also have 90%of their jobs to accompany the doctor to eat and sing, and give doctors a "luxury".
"Generally speaking, the higher the technical content, the higher the scale and research and development capabilities of the manufacturer. These companies will also want its representatives to have a bachelor's degree or even graduate degree, otherwise . "He said," The more you go down, the lower the threshold of the manufacturer's recruitment representative, the easier it is to be mixed with the quality of the representatives, and the more incorrectly the means. "
In the current China "Medical representatives that affect doctors prescribing medicine, according to President Yu Mingde of the China Pharmaceutical Enterprise Management Association, in an interview with the China Youth Daily," not to mention the majority of the majority, at least it is very common. "
, because the medical representative has not been included in the "Classification Classification Classification of the People's Republic of China" so far, the professional identity is also a "black household". Therefore, this team deeply affected the health of the people, but the total number is confusing. However, both the China Pharmaceutical Enterprise Management Association and RDPAC stated that this number is conservatively estimated to be 1 million.
and like Zhang Lei. The company is a member of RDPAC and needs to accept the training of "Medical Representative Qualification Certification" within the association and obtain the "Professional Training Certificate". Data, as of the end of 2010, there were only more than 27,000 people across the country. In other words, pharmac generations like Zhang Lei accounted for at most 3%of the industry.
"It should have been a drug information communication staff, and now it has become a marketing public relations"
Menic medicine has a history of more than 40 years abroad. Generally speaking, it is a noble and decent occupation. Because its core task is "conveying drug information and collecting clinical feedback", it is regarded as a bridge between pharmaceutical manufacturers and hospitals and doctors by the industry. Since the introduction of foreign pharmaceutical companies in the late 1980s, this imported product has been imitated by domestic pharmaceutical companies. In 20 years, it has been rooted in China and has become a familiar concept of the people. At the same time, the word "medical representative" also slowly changed its taste in China, less academicity, more copper odor, and even became the "spokesperson for adulterer" in the eyes of the public.
"A ideal medical representative should be the communication staff of drug information to help doctors better and more safe." Yu Mingde said. Cai Zhongjun, vice chairman of the Chinese Medical Association, once visited: "Doctors are soldiers, medicines are weapons, and medicine representatives are people who explain, explain, publicize, promote, and even assist you in using weapons." With a sense of recognition, he believes that medical representatives introduce "weapons" to doctors, which is not only legitimate, but also very important to patients. Because in his opinion, medicine representatives are not mysterious, but it is a "special salesman": it is just that what it promotes is closely related to everyone, and the doctor's opinion is that the patient who is "buried" in the end is important or even The only reference. "But the doctor is very busy, especially the doctor who has been going to a certain year. Although he is a professionals, he has no time to understand every newly listed medicine, especially in the field of tumors, cardiovascular and other fields. The new medicine that is generally proved to be "better effect", if the doctor himself does not know, then the patient has almost no possibility of it. "In theory, the medical representative should be in the shortest time, so that the doctor's medication knowledge can be followed The latest progress of the pharmaceutical market 'synchronization'. In this way, doctors not only ‘diagnose’ you, but also know which weapon can ‘cure’ you, instead of facing your condition that it is helpless and anxious. "
" Now, the role of drug information communication staff seems to be replaced by marketing public relations. "Zhang Lei sometimes misses the company's predecessors" the good days in the past ". He told the author that in the 1990s, the company's medical representatives in China were less than 20, and they could be called" half experts "in their respective fields. Respected by doctors. When the average salary of the people across the country is only a few hundred yuan, the salary level is similar to now, and it is definitely an enviable profession. "But now, once my girlfriend introduces me to outsiders, I am a medical representative. At that time, the other party often looked at me first, and was surprised by the uncle was not the insignificant uncle, and then asked me to give the doctor money. "Zhang Lei said.
A" transformation "for the role of medicine representatives, and Mingde used" excess production capacity and insufficient innovation ability "to summarize the reason. He told the author that there are 4693 companies in China in China Home, but except for a few multinational pharmaceutical companies, the "most" local pharmaceutical factories produced ordinary generic drugs, and those who can develop "exclusive products" independently. "When dozens of or even hundreds of companies produce almost produced When they are the same medicine, the role of doctors and hospitals is very large. Whose medicine written by the doctor's pen is the medicine. ‘Everyone who buys, why buy you? '"He pointed out that in this context, the needs of manufacturers for medical representatives are often" marketing "and few academic promotion. In the process of pursuing performance.
Zhang Lei told the author that in the Chinese -style pharmaceutical "commercial war", each representative must try to break through two levels: first find ways to let your medicine enter the hospital's medicine library, and then then "Promote" doctors to Kai Fangzi use it to drive the total sales.
A Xiao Wang confirmed to the author that except for the beginning of the month and the end of the month, he was the busiest when he decided to enter the medicine every year. "The director of the pharmacy department reviewed and the dean of the supervisor's business was reviewed, and he was submitted to the pharmaceutical committee for discussion and voting. He had to communicate in each link. Thousands, sometimes more. "He said," Even if you go to the hospital, even if a box is not sold, it has spent a lot. "As for academic promotion, Xiao Wang said that he had given the manual to the doctor." The doctor knows very well, does not need to promote it, and I have no time to go to the whole thing. "
The Yu Mingde said that the original intention of the medical representative should bring new knowledge to doctors. If there is no new thing, there is no need to meet with doctors frequently." Insufficient innovation capabilities, some medicines can even 'be like a day'. Therefore, most of the Chinese medicine representatives have done their work on business links. If they take the standards of "Drug Information Communication", most representatives do not meet this requirement. "He said. Moreover, because there is no set of compulsory rules for pharmaceutical representatives in China, when most representatives are unscrupulous in the brutal business war, the most likely ending of" abiding "pharmaceutical companies is to disappear. , Often evolved into "competition to choose money".
Zhang Lei's medicine belongs to "exclusive products". Basically, the quality of drugs and the technological content of research and development of drugs will be used. The competitive pressure is relatively small. But Zhang Lei revealed to the author that his identity is not pure. "Because domestic imitation products are not enough to sell patent protection, domestic imitation products can not only be sold mighty, but also less than half of the original research medicine. Marketing means It is also much more "flexible ', and the impact on us is particularly big. "He said that in this environment, even if the foreign pharmaceutical representatives of the original drug research medicine were held, it was difficult to" be alone ", and it was necessary to act as a combination of scholars and promoters." Sometimes, we will 'also' trip to muddy waters 'Includes directly to the doctor's deduction. "
Compared with domestic imitation products, although Zhang Lei's special medicine is more than 10,000 yuan, it is still difficult to call" huge profits ", because the research and development costs account for a large piece. It takes an average of 10-15 years to develop a drug today, and it costs about $ 1.2 billion. Even so, only a few "lucky people" can be approved in the end It is a generic drug that can be omitted by R

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Susie
November 16, 2022 at 5:20 am

wholesale jewelry suppliers in pakistan The first question, I do n’t know where you know how these three types of medicines are the most promising. In fact, this problem is to dialectically look at this problem. Now many fields, such as liver preservation, cardiovascular, tumors, breathing, breathing, breathing, breathing, breathing, breathing, and breathing, breathing, breathing, and breathing. Antibiotics have good market prospects. The key lies in individuals. If personal ability is strong, you will do well. The corresponding future will be bright. The personal ability is not good. No matter how good the variety is, there is no prospect. You haven't graduated yet. I don't know much about this industry. I feel that no matter what kind of variety, you must first exercise your ability before you can pick varieties and companies. Personally, I feel that cardiovascular and tumor competition is fierce, and breathing is second. This determines the demand for the market.
The second question, just graduated, it is better to enter foreign companies, but do n’t worry about it. Students who have just graduated now have a good exercise for state -owned enterprises. In the future, they can enter foreign companies. Seeing how you do it yourself, many domestic companies are learning foreign companies, so for you at the beginning, it is a good opportunity to exercise. Domestic companies are like Harbin Pharmaceutical, Yangzi River, Amendment, Shanghai Medicine, etc., etc., etc., are all domestic high -end pharmaceutical companies.
It hope to help you

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Joanne
November 16, 2022 at 5:20 am

kendra scott jewelry wholesale lot This industry is not recognized so much! If you must be a representative, it is recommended to go to a foreign company. The corporate culture and atmosphere are unmatched by state -owned enterprises, and the training and sales are relatively rigorous!

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