3 thoughts on “Where to promote mobile games”

  1. There are three major channels for mobile game promotion: buy volume, guild and own quantity.
    If you are a personal CPS or a promoter in the company, the first buy is not appropriate, and the output ratio is too low.
    Secondly, the self -built guild or joining the guild may also be a member of the guild. This is a low -cost promotion channel, but generally requires team operations, and personal operation retention and payment rate cannot be guaranteed.
    The last is its own quantity.
    The own quantity mentioned here is not a private domain flow in the narrow sense, but refers to various resources that can cooperate. Let me analyze it with several types below.
    The first type: Game Association
    low -cost game promotion, mainly the CPS mode, that is, the mode of paying according to the effect. This model has not required you to pay. Platform, after recharge is divided from channels. This method is preferred to prefer the guild family studio, and 90%of the current platforms are doing this model.
    cooperation mode: Guild guides players to enter the platform to play games. After the player recharge, the platform payment guild is divided.
    How to find these guilds? There are two ways. The first is the guild exchange group, QQ group or WeChat group, searching guild exchange group, or game guilds. There will be guild administrators in the group. C is generally a platform. The second is the live broadcast platform. There are also many guilds in the live broadcast platform. After entering, you can talk to them directly.
    How to achieve cooperation with the guild efficiently? Many friends who have just joined the industry are more concerned about this and very simple. These guilds do studios, and their interests are the first to make money. Essence
    It the jump point should be special. Do not come up to the large platform and small platforms to give a high point. You can give the new guild in the small guild low. After a certain flow of water, you can give a high point point. In this way, the guild will also be more enthusiastic.
    In another thing to pay attention to is efficiency. The guild pays attention to fast settlement, fast processing, safety and integrity. The most important point is not to go to the Black Guild. In this way, the word of mouth is worse, and there will be fewer and fewer guilds willing to cooperate with you.
    The second way: Internet celebrity anchor
    In recent years, Internet celebrity anchors are very hot. Various live broadcast platforms are sprung up, but many of them have disappeared after a while. Some of the anchors who made money persisted because there were not many ways to monetize these anchors. Even though some fans were hundreds of thousands of millions, they were poor.
    This, you take a chance to make money to find them, and it will be simple to talk about cooperation.
    How to contact these anchors?
    Stoles can just talk to him directly to his live broadcast room. Ten to thousands of people are considered small anchors, most of which may be the robot he hangs. He may not need to be divided, and he is very happy to brush him with some gifts.
    The big anchors are more formal. We need to contact the management of the live broadcast. Some platforms are distinguished by vests, and some are distinguished by title. When you enter the platform to see the live broadcast manager, you can directly talk to him in private chat. It is;
    It is the brokerage company. Generally, what media companies/entertainment companies are kept in their hands, and the brokerage company can contact by the display of anchors or live broadcast platforms; Contact some small live broadcast platform business personnel, because small live broadcast platforms are not enough to support themselves by brushing gifts, and they are also thinking about cooperating with other industries. Some large live broadcast platforms, such as YY, have their own game platforms, live broadcasts and The game is very intimate, and if some small platforms do not have their own game platforms, they can talk to him, but this is more particular about the strength of the platform and the skills of negotiation.
    The third method: Promote franchise
    The friends who have just joined the game to operate. In the process of searching or inspecting the project, many advertisements that promoted joining may be seen online. Franchisee, promotion player, player recharge, the platform payment promoters are divided, this is to promote joining.
    How to develop franchisees? Note that this franchise is free to join, that is, using words, bringing attractive online publicity: you can make money with mobile phones, make money while playing games, ease of more than 10,000 a month, etc. These are all promoters.
    The franchisees recruited by general platforms do not have the background, just help the platform to promote game promotion. At this point, we are obviously better. You can hang your own logo.
    The method of negotiating with franchisees and talks with public talks is basically the same, but the points that are obviously given out will be lower than the guild.
    The main points of cooperation with franchisees: 1. The division is seductive and the stairs are divided. This is not much to say; 2. The model should be easy to understand. Generally, you can do it. As long as the other party sends out the link, others can click his link into the game; our way is equivalent to platform authorization, can be promoted by single game, or platform promotion; Most of them have no clear planning, as long as they can get money every day, he will always follow you.
    Is that when these franchisees begin to do well, they have made money themselves. At this time, you can continue to cooperate in this way, and you can talk to them with them. The Chamber of Commerce directly ask you what the game agent is. This is another way of monetization of the game platform. I can see the homepage of the young master@少 商.
    The fourth way: website webmaster.
    This provides platform promotion ports or special service links to website webmasters, guiding website users to enter the platform to play game recharge, platform payment division, which is basically the same as the previous three ways, but the object has become the webmaster.
    What type of webmaster to contact? Find websites with weak monetization capabilities, such as novel stations, Meitu Station, mini -game station, stand -alone game station, game forum, local website. These websites have traffic but lack of monetization ability. Not much, so they all need to find a stable traffic monetization method, and the best source of monetization may now be mobile games.
    The main points of cooperation: 1. Dividement, eternal topics, seductive points, stairs divided; 2. Different from website cooperation and other guild anchors, to expand the function of his existing website and give him his existing website, give him to him The user brings a better experience, such as a novel website, adding a gaming sector to him. Its users still seem to play on his website, which adds an entertainment to his user. , Can also be realized, this is a very good entry point; 3. When the conceptual issue, when talking to the station chief, some webmasters may not have no realization of resources, but they are more exclusive to the game. Travel is the fastest way to monetize current traffic, and it is reasonable, legal, safe and reliable. A word of 360 bosses: The game has the profit of drugs, but there is no risk of drugs ...
    Fifth method: self -media.
    If the media guides users to enter the platform. After the player is recharged, the platform pays the separation of the media, such as the header number, the Douyin, the fast hand number, and even the Weibo or blog. The media number can be our partner.
    In media contact methods: just search directly on the corresponding platform.
    The key points of cooperation: 1. Dividement, points divide, stairs divide, this is always the first place; 2. The concept, that is, the way to share game monetization, which is similar to the individual webmaster; 3. The content On the premise of providing high -quality content, such as gameplay, game strategies, including the experience of playing games, you can also provide some high -quality articles related to him in exchange for traffic. At this time, there is a starting point, which is relatively easy to talk about.
    The sixth type: Information (including self -media) release website
    cooperation mode: packing platform information and submitting to the corresponding website, obtaining exposure, can attract players and improve their exposure.
    Target websites: Finding projects, software downloads, yellow pages, group purchase, Wizard, financing and other websites, you can publish information for free, but you usually pay more attention to collecting such websites, and at least the number of such websites is at least based on Thousands of meters, collect our platform information after the collection.
    The above methods are mainly about free game promotion methods. Next, I will tell you some of the game promotion methods that pay a small amount of low -cost operations

  2. In fact, the promotion of APP is common. Now many new Internet companies, developing an app, require various channels to promote the growth of users. Among them, the way to push the new pull -pulling way has become an effective way for many companies to expand users.
    So what are the channels for the promotion of mobile game apps? How do you push the channel?
    1. What are the promotion channels for mobile game app
    ① major application stores and web pages
    are also third -party electronic markets. Generally, mobile game promotion will choose this channel. nThenters include 91 assistants, 360 mobile phone assistants, Tencent mobile phone assistants, pea pods, Baidu mobile assistants, Xiaomi, Samsung, Huawei, Apple, OPPO, vivo, application treasure, Tencent, Netease, Sohu, Sina, Alibaba Cloud and so on.
    The billing mode includes:
    cpd billing method, and the download volume is charged;
    CPC billing method, the number of clicks is ranging, a few cents are ranging;
    CPA billing Methods are charged according to the actual effect of advertising, without limiting the amount of advertising;
    CPT billing method, selling advertisements on time on time, the daily price is 10,000 yuan.
    The users obtained are more accurate and large, but they have higher charges and high competition.
    ②ASO list optimization
    is the optimization of the search ranking of mobile app stores to improve the natural search traffic. Give mobile game apps for optimization of keywords in Apple or Android app stores.
    The key is to improve the ranking of keyword search, so that users are easier to search or see the app. For the high cost -effective promotion method, many APP developers will choose one of the marketing methods.
    ③ Pre -installation of manufacturers
    Mepower payment at the pre -installed amount, the cost of follow -up is high. Because it is pre -installed, the user type is wide and the accuracy is low. If the funds are not sufficient, this channel is generally not selected.
    ④ major social/self -media platforms
    Weibo, blog, public account, Xiaohongshu, Zhihu, Tieba, Baijia, Sohu, headline, Douyin, Bilibili, etc. Essence This promotion method does not directly allow users to download APPs, but to guide users to download the APP by themselves by soft text and short video marketing.
    The relative cost is low, and the impact is relatively long. That is to say, as long as the marketing content that meets the platform rules, it will always be seen by users. If the content is hot, the attention is high.
    2. How about the channel push network push channel
    The land push network push is different from other promotion methods. Generally, it is to push the team and the network push team for new and guide new users to download the app.
    The general ways include charging studios, new community pulls, new stalls, etc., directly inform the user of the download process, the user will get the corresponding gift after downloading, and the promoter will get commission rewards.
    The example of the newly -pushed apps to pull the newly -successfully pulled new successful, such as the early Meituan is hungry, Ctrip, Didi, Taobao. There are currently hot digital RMB apps.
    As long as the team can produce the amount, the effect of the app to increase the number of new users is obvious.
    3. How to push the channel for the mobile game app
    This can talk about the platform on the U guest to docking and cooperation with the mobile game app project.
    In addition to pushing the network and push channels, with the help of the U guest to talk about the platform, you can also connect resources such as public account channels, soft text press, SEO optimization.
    ① What is the platform for the platform
    u customer direct talk is the platform of link resources, connections and customers, and integrate 100W business supply and demand resources across the country. Cover: Push projects, ground push teams, ground push communities, live broadcasts and goods, brand squares, supply chain, foreign cooperation, resource replacement, high -quality Party A and other resources. It can be understood that: U Guest talks about a bridge, providing opportunities for the cooperation between Both and B of the multi -industry.
    ② Talking about promotion cooperation information at UV direct
    as a mobile game developer, if you want to go to the ground push network push team, you can refer to the following process:
    The first step, open the U guest to talk about direct talk App, see the homepage, click " release".

  3. In fact, the promotion of APP is common. Now many new Internet companies, developing an app, require various channels to promote the growth of users. Among them, the way to push the new pull -pulling way has become an effective way for many companies to expand users.

    So what are the channels for mobile game app promotion? How do you push the channel?

    1. What are the promotion channels for mobile game app

    ① major application stores and web pages

    Choosing this channel is also a commonly used download method for users

    In including 91 assistants, 360 mobile phone assistants, Tencent mobile phone assistants, pea pods, Baidu mobile assistants, Xiaomi, Samsung, Huawei, Apple, vivo, application, application, application, application, application, application Bao, Tencent, Netease, Sohu, Sina, Alibaba Cloud and so on.

    The billing mode includes:

    CPD billing method, and the download volume is charged; How many pieces do not wait;

    CPa billing method, and the actual effect of advertising is used to charge, without limiting the amount of advertising; Put, the daily price is 10,000 yuan.

    The users obtained by this method are more accurate and large, but the charges are higher and competitive.

    ②ASO list optimization

    is to optimize the search ranking of mobile app stores to improve natural search traffic. Give mobile game apps for optimization of keywords in Apple or Android app stores.

    The key is to improve the ranking position of keyword search, so that it is easier for users to search or see the app. For the high cost -effective promotion method, many APP developers will choose one of the marketing methods.

    ③ Pre -installation of manufacturers

    The payment is paid at the pre -installed amount, and the cost of follow -up is high. Because it is pre -installed, the user type is wide and the accuracy is low. If the funds are not sufficient, this channel is generally not selected. rnrn④各大社交/自媒体平台rnrn微博、博客、公众号、小红书、知乎、贴吧、百家号、搜狐号、头条号、 Douyin, Bilibili, etc. This promotion method does not directly allow users to download APPs, but to guide users to download the APP by themselves by soft text and short video marketing.

    The relative cost is low, and the impact is relatively long. That is to say, as long as the marketing content that meets the platform rules, it will always be seen by users. If the content is hot, the attention is high.

    2. How about the channel push network push channels

    The land push network push is different from other promotion methods. Generally, the ground push team and the network push team are new to guide the new User download APP.

    The general ways include charging studios, new communities, new stalls, etc., directly inform the user of the download process, the user will get the corresponding gift after downloading Commission rewards.

    The example of the newly successfully pushed apps to pull the newly -successfully successful, such as the early Meituan is hungry, Ctrip, Didi, Taobao, later Meituan preferred, more vegetables, JD.com, fast hands, hand, hand, fast hands, hand, fast hands, hand, fast hands, hands, and hands, Douyin, there are currently popular digital RMB apps.

    Is as long as the team can produce, the effect of the app to increase the number of new users is obvious.

    3. How to push the channel for the mobile game app

    It can talk about the platform directly on the U customer and perform the cooperation between the mobile game app project.

    In addition to pushing the network and push channels, with the help of the U guest talk about the platform, you can also connect resources such as the public account channel, soft text release, and SEO optimization.

    ① What is the platform for the platform

    U customer direct talk is the platform of link resources, connections and customers, and integrate 100W business supply and demand resources across the country. Cover: Push projects, ground push teams, ground push communities, live broadcasts and goods, brand squares, supply chain, foreign cooperation, resource replacement, high -quality Party A and other resources. It can be understood that: U Guest talks about a bridge, providing opportunities for the cooperation between Both and B of the multi -industry.

    ② Talking about promoting cooperation information in U guest directly

    as a mobile game developer, if you want to push the ground to push the team, you can refer to the following process:
    n n n n n n n n n n n n n n n n n n n n n n n R n The first step, turn on the U guest to talk about the app, see the homepage, and click " release".

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