1 thought on “The owner is the key to running a community! How to do it, only these three steps”
Michelle
This is a series of articles that will be from "Gold-Brand Positioning, Water-Traffic acquisition, Wood-Value Export, Fire-Marketing Transformation, Earth-Fission Operation". A set of closed -loop communities in various fields of the Internet make money and profitability system. rn rn 我将通过自己如何通过这套实操系统，实现年赚百万的个人经历、经验和心得，具体阐述这套系统的五大板块，15个关键点，同时包括一些Specific case disassembly, I hope that everyone can use the content, value and how to apply this set of combat systems.
The first step of doing the community is the precise and clear positioning, and the brand positioning of the community has three core points: fields, brands, and people.
1 1. Fields;
In since 19 years, the Internet entrepreneurial community, or the web-earn community, mainly to solve some people to make money on Internet entrepreneurship and side business Various questions.
I will start from the experience and perspective of the fields I am engaged in, and explain some universal community gameplay, but not to say that you can only use this type of community. What kind of community we choose to do must start from the fields, perspectives, and actual situations we are in our own, and do the areas we are good at and understand. Therefore, what is a clear community positioning is to do your understanding and good field.
2. Brand;
In your own field, you must have your own loud brand, that is, your name, community brand and product brand, The company's brand is the same. What community you must have a simple and easy -to -understand name, which is very important.
The brands of the community often have a binding relationship with the owner of the community. The owner of the community is you, which is closely related to your personal influence. The real value of personal brands is very easy to be ignored.
Is personal brands are a necessary factor in operating a successful paid community; personal brands are a nickname, a avatar on the surface, but behind a series of image labels that you have output by you, it is a fan. Impression, understanding, recognition, and trust in you. Paid community, instead of paying for value, is better to pay for trust. If there is no trust or not, the only premise of the transaction is trust.
3. The crowd;
has its own clear segmentation field and a loud brand name. This is not enough. If you want to successfully operate a paid agency The most important thing for groups is to understand very clearly, the target group portraits corresponding to their own community.
The group division of potential users of your paid community, age interval, consumption ability, consumption willingness, interest preferences, etc., must understand these, the more accurate the value output, the transformation of the transformation, the transformation The greater the probability, the value, which is directly proportional to the profitability of the community.
For example, most of the groups in this field of Internet entrepreneurship in my Internet entrepreneurship are expected to get some opportunities to make money, some reliable projects, some practical dry goods and suggestions, And some targeted guidance and consultation.
Is we know these three core points, so we must know it further, how to do a group owner?
Thising a group owner is the key to operating a community!
What is the owner?
The objects are gathered in class, and people are divided into groups. The owner is the person who integrates common interests, values, lifestyle, and business benefits, also known as the leader in the community.
. Your income is directly proportional to your influence!
The owner must be the self -star of this community. If you are not, your community will not be able to call and condense more group members.
What is the star?
because people are difficult to produce emotions between people and companies, because products, companies, and projects themselves are cold, and people between people and people Different, it is naturally easy to establish emotions between people. People are alive, with temperature, emotion, personality, and thought, and can build relationships through interaction to achieve trust.
Once you have your own fans and have a certain influence in the field of vertical powder, then what you can do will be beyond your imagination.
The group owner as a self -star, just like religious totems, your identity label, your personality, your spiritual symbols, unique personality, business concept, etc. The image project of a group owner will affect your community members and will affect your fans.
Are you a qualified self -star owner?
60 points: The avatar is the avatar, the label is the label, and everyone can know that he has a practical influence in a certain field. For example, the circle of friends, such as self -media, such as search engines, can find you, see you;
80 points group owners: with unique personality charm The masters, the group members are your followers, your spiritual core, and your personality charm is the really powerful core;
100 points group owner: truly higher level, that is, that is, that is, is In this community, the owner does not need to manage your mind every day. Everyone is supporting you and follows you. You are a spiritual leader -like personality existence.
How to do a good group owner?
The first step, first find the spiritual core of this group;
in the vertical field you segmented, you have to find a claim that suits you and your fans One reason is a spiritual reason, a reason for commercial interests, and reasons for the combination of reality;
It's spiritual core is best to have a story. It is clear that corresponding to the urgent needs of your fan group, clear interests and urgent demand, the stickiness of your community will become larger and larger.
Secondly, find a clear spiritual concept after the spiritual core;
On the basis of the spiritual kernel and commercial interests, refine a spiritual concept that affects the people's hearts, such as such as a spiritual concept that affects the hearts of the people, such as such as a spiritual concept that affects people's hearts, such as such as a spiritual concept that affects the hearts, such as "Playing local tyrants and dividing fields", one sentence can resonate with this group, which triggers everything is that the unsatisfactory needs in the group are found and detonated him;
third, strengthening Behavior, adhere to faith, specify clear execution paths.
The owner of the group is the leader, that is, the leader, the leader must rush forward at all times. The leader must have a clear concept, but also the path of implementation. You, if our group is just shouting the slogan every day, there is no practical benefit, and there is no path to realize interests, then this group will become a plate of loose sand in less than a month.
We we want to give our members' thinking, methods, projects, products, tools, resources, connections, etc., so as to solve the problem of traffic, trust the problem question. Therefore, we must give benefits, training, support, empowerment, or regularly find some excellent big coffees among their peers to make interaction and sharing for everyone.
A as a group owner, whether you are in any industry or any of your behaviors, you must affect others, and you must convince your fans. Your fans like you, recognize you, and believe in you. The second is that you can believe that you can bring them benefits. For example, the project you push you to everyone is good. As long as everyone can always choose to follow you.
The successful community requires a good positioning, and it is necessary to create a personal brand of the owner in order to solve three trusts, traffic, resources and other issues. To build your own personal brand, it must be to benefit him and then, and share it before gaining.
creating a personal brand is a long -term process. In this process, you need to persist in continuously output the content. The content can be an article, a short video, a live broadcast, the form is not important. It is important. It must have dry goods, valuable, and can continuously meet the various reasonable interests and legitimate needs of members.
The future is the era of fan economy, the era of community business, the era of content business, and the era of celebrities!
In your community, members are fans, and you are celebrities!
This is a series of articles that will be from "Gold-Brand Positioning, Water-Traffic acquisition, Wood-Value Export, Fire-Marketing Transformation, Earth-Fission Operation". A set of closed -loop communities in various fields of the Internet make money and profitability system. rn rn 我将通过自己如何通过这套实操系统，实现年赚百万的个人经历、经验和心得，具体阐述这套系统的五大板块，15个关键点，同时包括一些Specific case disassembly, I hope that everyone can use the content, value and how to apply this set of combat systems.
The first step of doing the community is the precise and clear positioning, and the brand positioning of the community has three core points: fields, brands, and people.
1 1. Fields;
In since 19 years, the Internet entrepreneurial community, or the web-earn community, mainly to solve some people to make money on Internet entrepreneurship and side business Various questions.
I will start from the experience and perspective of the fields I am engaged in, and explain some universal community gameplay, but not to say that you can only use this type of community. What kind of community we choose to do must start from the fields, perspectives, and actual situations we are in our own, and do the areas we are good at and understand. Therefore, what is a clear community positioning is to do your understanding and good field.
2. Brand;
In your own field, you must have your own loud brand, that is, your name, community brand and product brand, The company's brand is the same. What community you must have a simple and easy -to -understand name, which is very important.
The brands of the community often have a binding relationship with the owner of the community. The owner of the community is you, which is closely related to your personal influence. The real value of personal brands is very easy to be ignored.
Is personal brands are a necessary factor in operating a successful paid community; personal brands are a nickname, a avatar on the surface, but behind a series of image labels that you have output by you, it is a fan. Impression, understanding, recognition, and trust in you. Paid community, instead of paying for value, is better to pay for trust. If there is no trust or not, the only premise of the transaction is trust.
3. The crowd;
has its own clear segmentation field and a loud brand name. This is not enough. If you want to successfully operate a paid agency The most important thing for groups is to understand very clearly, the target group portraits corresponding to their own community.
The group division of potential users of your paid community, age interval, consumption ability, consumption willingness, interest preferences, etc., must understand these, the more accurate the value output, the transformation of the transformation, the transformation The greater the probability, the value, which is directly proportional to the profitability of the community.
For example, most of the groups in this field of Internet entrepreneurship in my Internet entrepreneurship are expected to get some opportunities to make money, some reliable projects, some practical dry goods and suggestions, And some targeted guidance and consultation.
Is we know these three core points, so we must know it further, how to do a group owner?
Thising a group owner is the key to operating a community!
What is the owner?
The objects are gathered in class, and people are divided into groups. The owner is the person who integrates common interests, values, lifestyle, and business benefits, also known as the leader in the community.
. Your income is directly proportional to your influence!
The owner must be the self -star of this community. If you are not, your community will not be able to call and condense more group members.
What is the star?
because people are difficult to produce emotions between people and companies, because products, companies, and projects themselves are cold, and people between people and people Different, it is naturally easy to establish emotions between people. People are alive, with temperature, emotion, personality, and thought, and can build relationships through interaction to achieve trust.
Once you have your own fans and have a certain influence in the field of vertical powder, then what you can do will be beyond your imagination.
The group owner as a self -star, just like religious totems, your identity label, your personality, your spiritual symbols, unique personality, business concept, etc. The image project of a group owner will affect your community members and will affect your fans.
Are you a qualified self -star owner?
60 points: The avatar is the avatar, the label is the label, and everyone can know that he has a practical influence in a certain field. For example, the circle of friends, such as self -media, such as search engines, can find you, see you;
80 points group owners: with unique personality charm The masters, the group members are your followers, your spiritual core, and your personality charm is the really powerful core;
100 points group owner: truly higher level, that is, that is, that is, is In this community, the owner does not need to manage your mind every day. Everyone is supporting you and follows you. You are a spiritual leader -like personality existence.
How to do a good group owner?
The first step, first find the spiritual core of this group;
in the vertical field you segmented, you have to find a claim that suits you and your fans One reason is a spiritual reason, a reason for commercial interests, and reasons for the combination of reality;
It's spiritual core is best to have a story. It is clear that corresponding to the urgent needs of your fan group, clear interests and urgent demand, the stickiness of your community will become larger and larger.
Secondly, find a clear spiritual concept after the spiritual core;
On the basis of the spiritual kernel and commercial interests, refine a spiritual concept that affects the people's hearts, such as such as a spiritual concept that affects the hearts of the people, such as such as a spiritual concept that affects people's hearts, such as such as a spiritual concept that affects the hearts, such as "Playing local tyrants and dividing fields", one sentence can resonate with this group, which triggers everything is that the unsatisfactory needs in the group are found and detonated him;
third, strengthening Behavior, adhere to faith, specify clear execution paths.
The owner of the group is the leader, that is, the leader, the leader must rush forward at all times. The leader must have a clear concept, but also the path of implementation. You, if our group is just shouting the slogan every day, there is no practical benefit, and there is no path to realize interests, then this group will become a plate of loose sand in less than a month.
We we want to give our members' thinking, methods, projects, products, tools, resources, connections, etc., so as to solve the problem of traffic, trust the problem question. Therefore, we must give benefits, training, support, empowerment, or regularly find some excellent big coffees among their peers to make interaction and sharing for everyone.
A as a group owner, whether you are in any industry or any of your behaviors, you must affect others, and you must convince your fans. Your fans like you, recognize you, and believe in you. The second is that you can believe that you can bring them benefits. For example, the project you push you to everyone is good. As long as everyone can always choose to follow you.
The successful community requires a good positioning, and it is necessary to create a personal brand of the owner in order to solve three trusts, traffic, resources and other issues. To build your own personal brand, it must be to benefit him and then, and share it before gaining.
creating a personal brand is a long -term process. In this process, you need to persist in continuously output the content. The content can be an article, a short video, a live broadcast, the form is not important. It is important. It must have dry goods, valuable, and can continuously meet the various reasonable interests and legitimate needs of members.
The future is the era of fan economy, the era of community business, the era of content business, and the era of celebrities!
In your community, members are fans, and you are celebrities!