5 thoughts on “How to do a good job of health products?”
Gary
The first is to control the cost. The purpose of marketing is to promote the product, to the greatest extent to occupy the market, increase the sales volume and market share of the product, and earn as much profits as possible. There is no vitality for marketing without profit, losing money, and drinking, and it will not attract everyone's interest. So making money is one of the most important goals. There are many factors that affect money, and the cost factors are very important. When price cuts are reduced, they must be grasped well and cannot be blindly killed. The cost of the product should be considered. Based on this, the price reduction promotion should be carried out to a certain extent. Marketors in the market should also reduce costs in procurement and promotion, thereby achieving the purpose of reducing costs. X0DX0AX0DX0A The second is to control the variety. When the price reduction promotion, there must be a lot of minds and targeted. Some marketers have all reduced prices as soon as they make price reductions. This is unscientific. They should classify the varieties of their own marketing to determine which ones can be reduced and which are not suitable for price reductions, and then determine whether the price is reduced. Find out how much a variety should be reduced in order to attract customers and make themselves the maximum benefits. The "retail king" Wal -Mart's "gathering popularity with seafood" strategy is worthy of industry learning. When price reductions are reduced, commonly used medicines in common medicines should also be used to gather popularity and use new special medicines to earn profits. Therefore, when the price reduction is reduced, the variety must be closed. X0DX0AX0DX0A Third is to do a good job. The marketing of any product requires good services to support, as is the marketing of drugs. Only by doing a good job can you make your price reduction promotion. In marketing, enterprises must combine price promotion with good services, attract customers through prices, satisfy customers through services, promote each other, support each other, and greater products. If there is no good service to support it, it is just a pure price reduction promotion, and the role is limited. Therefore, when the price reduction promotion, enterprises must do product services, so that their marketing is as perfect as possible, and to maximize the marketing effect. X0DX0AX0DX0A Four is to be targeted. Before the price reduction promotion, the direction of price reduction promotion, the purpose, the people of the service, the effect of the service, the effects of the service, etc. should be determined. Because each price reduction is not possible to satisfy all customers, and the variety of price reductions is limited. Therefore, we must grasp the key groups of each price reduction promotion. For example, the price reduction promotion of the summer vacation should be used. Nourishing health products are mainly to serve this crowd. In the Mid -Autumn Festival and the Spring Festival, high -end gift categories should be focused on. Each service must be clearly focused, and the promotional promotion has a purpose and effect. X0DX0AX0DX0A marketing is very important. When using price reduction promotion, enterprises must use and grasp it well, give full play to the role of price reduction promotion, and make the price reduction promotion to the maximum success. Price reduction promotion is a marketing method with lethality in marketing, but it may not be successful every time. Therefore, as an organizer, we must study the techniques of price reduction promotion, grasp the above principles of price reduction promotion, and fully consider various factors when market price reductions and promotion, find the best strategies for price reduction promotion, implement in place, serve in place, obtain a better one Effect.
I personally think that the current sales are not only the competition of quality and service! It is not just the competition for advertising and product appearance, it should be more reflected in the role of your corporate brand and product brand! First of all Understand the background of your company! Corporate spirit, etc. From the perspective of emotionalization, guide consumers to spiritual level! Guide consumers with spirit! This is the highest intangible asset of sales! Through intangible running through tangible! Make full use of 30 30 Second marketing! The real thirty seconds marketing is not to say that you can finish speaking within 30 seconds, but let you use 30 seconds to fight for 2, 3 or 4 30 seconds! Strive for consumers! others to fight for unilateral materials, and you strive for both sides of spirit and material! And you have a greater advantage than them, that is, there is a chance to do public relations! This is very powerful Sales methods! Look at the book of public relations! The so -called Life two two lives and three three lives n During the after -sales, you have to innovate yourself! Find a different service talk! Add emotionalization to the service! In you must remember one thing! That is the current company competition is the industry chain and another industrial chain In competition, you can only do your surface to do things like such details, but what about the connotation? Customers come here step by step. There are too many things they have touched, including salespersons, many details of the details, many business many businesses, many businesses. The staff do and do well, but what about the connotation? How many salespersons do? I believe it is not much. First of all, you need to understand the industry of your customer, the market position, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located. He is located. He is located. What is the competitors? The biggest difference between your client and his competitors is, and then say what benefits you can bring to him, so that your sales will be affirmed and effective , it is important for details, but without connotation is the element that makes customers the most disgusted Remember 2 points: smile with confidence. Can help you đ
The first is to control the cost. The purpose of marketing is to promote the product, to the greatest extent to occupy the market, increase the sales volume and market share of the product, and earn as much profits as possible. There is no vitality for marketing without profit, losing money, and drinking, and it will not attract everyone's interest. So making money is one of the most important goals. There are many factors that affect money, and the cost factors are very important. When price cuts are reduced, they must be grasped well and cannot be blindly killed. The cost of the product should be considered. Based on this, the price reduction promotion should be carried out to a certain extent. Marketors in the market should also reduce costs in procurement and promotion, thereby achieving the purpose of reducing costs.
is to control the variety. When the price reduction promotion, there must be a lot of minds and targeted. Some marketers have all reduced prices as soon as they make price reductions. This is unscientific. They should classify the varieties of their own marketing to determine which ones can be reduced and which are not suitable for price reductions, and then determine whether the price is reduced. Find out how much a variety should be reduced in order to attract customers and make themselves the maximum benefits. The "retail king" Wal -Mart's "gathering popularity with seafood" strategy is worthy of industry learning. When price reductions are reduced, commonly used medicines in common medicines should also be used to gather popularity and use new special medicines to earn profits. Therefore, when the price reduction is reduced, the variety must be closed.
three is good service. The marketing of any product requires good services to support, as is the marketing of drugs. Only by doing a good job can you make your price reduction promotion. In marketing, enterprises must combine price promotion with good services, attract customers through prices, satisfy customers through services, promote each other, support each other, and greater products. If there is no good service to support it, it is just a pure price reduction promotion, and the role is limited. Therefore, when the price reduction promotion, enterprises must do product services, so that their marketing is as perfect as possible, and to maximize the marketing effect.
. The four are targeted. Before the price reduction promotion, the direction of price reduction promotion, the purpose, the people of the service, the effect of the service, the effects of the service, etc. should be determined. Because each price reduction is not possible to satisfy all customers, and the variety of price reductions is limited. Therefore, we must grasp the key groups of each price reduction promotion. For example, the price reduction promotion of the summer vacation should be used. Nourishing health products are mainly to serve this crowd. In the Mid -Autumn Festival and the Spring Festival, high -end gift categories should be focused on. Each service must be clearly focused, and the promotional promotion has a purpose and effect.
The marketing is very important. When using price reduction promotion, enterprises must use and grasp it well, give full play to the role of price reduction promotion, and make the price reduction promotion to the maximum success. Price reduction promotion is a marketing method with lethality in marketing, but it may not be successful every time. Therefore, as an organizer, we must study the techniques of price reduction promotion, grasp the above principles of price reduction promotion, and fully consider various factors when market price reductions and promotion, find the best strategies for price reduction promotion, implement in place, serve in place, obtain a better one Effect.
Of course, this job is not very easy to do Because the competition is too fierce, customers will not trust you want to do well, the key is to understand the product enough, there can be a set of effective persuasion lines Wish you smoothly
marketing planning book outline: (nutrition and health products) 1 Executive summary and essentials: "AAA Food Factory"; each course of treatment is 300 yuan (the cost gross profit margin of the product is 200%); a comprehensive promotional method of carpet bombing is used; The market is Wuhan. 2 The current marketing status: (1) Market status: the market for health products is rapid, large scale, but fierce competition and large ups and downs; Highly high profits of circulating enterprises; in the past two years, the health care products market has experienced large landslides. (2) Product conditions: There are hundreds of kinds of nutrients and health products, including supplementary health, human balance, removing garbage, flora balance, and so on. The price of each box with a small sales is 30-40 yuan, and the difference between the retail price and the exit price is generally 30%; the packaging mostly uses glass bottle or PVC. (3) Competitive status: Fierce competition, large ups and downs, and often occurred "two or three years of leading". (4) Distribution status: The sales channel is mainly stores, pharmacies (in hospitals, only those who obtain the font of the drug can enter). (5) Macro environmental status: Consumer income is improved, work pressure is large, and there is greater demand for health care products.
The first is to control the cost. The purpose of marketing is to promote the product, to the greatest extent to occupy the market, increase the sales volume and market share of the product, and earn as much profits as possible. There is no vitality for marketing without profit, losing money, and drinking, and it will not attract everyone's interest. So making money is one of the most important goals. There are many factors that affect money, and the cost factors are very important. When price cuts are reduced, they must be grasped well and cannot be blindly killed. The cost of the product should be considered. Based on this, the price reduction promotion should be carried out to a certain extent. Marketors in the market should also reduce costs in procurement and promotion, thereby achieving the purpose of reducing costs. X0DX0AX0DX0A The second is to control the variety. When the price reduction promotion, there must be a lot of minds and targeted. Some marketers have all reduced prices as soon as they make price reductions. This is unscientific. They should classify the varieties of their own marketing to determine which ones can be reduced and which are not suitable for price reductions, and then determine whether the price is reduced. Find out how much a variety should be reduced in order to attract customers and make themselves the maximum benefits. The "retail king" Wal -Mart's "gathering popularity with seafood" strategy is worthy of industry learning. When price reductions are reduced, commonly used medicines in common medicines should also be used to gather popularity and use new special medicines to earn profits. Therefore, when the price reduction is reduced, the variety must be closed. X0DX0AX0DX0A Third is to do a good job. The marketing of any product requires good services to support, as is the marketing of drugs. Only by doing a good job can you make your price reduction promotion. In marketing, enterprises must combine price promotion with good services, attract customers through prices, satisfy customers through services, promote each other, support each other, and greater products. If there is no good service to support it, it is just a pure price reduction promotion, and the role is limited. Therefore, when the price reduction promotion, enterprises must do product services, so that their marketing is as perfect as possible, and to maximize the marketing effect. X0DX0AX0DX0A Four is to be targeted. Before the price reduction promotion, the direction of price reduction promotion, the purpose, the people of the service, the effect of the service, the effects of the service, etc. should be determined. Because each price reduction is not possible to satisfy all customers, and the variety of price reductions is limited. Therefore, we must grasp the key groups of each price reduction promotion. For example, the price reduction promotion of the summer vacation should be used. Nourishing health products are mainly to serve this crowd. In the Mid -Autumn Festival and the Spring Festival, high -end gift categories should be focused on. Each service must be clearly focused, and the promotional promotion has a purpose and effect. X0DX0AX0DX0A marketing is very important. When using price reduction promotion, enterprises must use and grasp it well, give full play to the role of price reduction promotion, and make the price reduction promotion to the maximum success. Price reduction promotion is a marketing method with lethality in marketing, but it may not be successful every time. Therefore, as an organizer, we must study the techniques of price reduction promotion, grasp the above principles of price reduction promotion, and fully consider various factors when market price reductions and promotion, find the best strategies for price reduction promotion, implement in place, serve in place, obtain a better one Effect.
I personally think that the current sales are not only the competition of quality and service! It is not just the competition for advertising and product appearance, it should be more reflected in the role of your corporate brand and product brand! First of all Understand the background of your company! Corporate spirit, etc. From the perspective of emotionalization, guide consumers to spiritual level! Guide consumers with spirit! This is the highest intangible asset of sales! Through intangible running through tangible! Make full use of 30 30 Second marketing! The real thirty seconds marketing is not to say that you can finish speaking within 30 seconds, but let you use 30 seconds to fight for 2, 3 or 4 30 seconds! Strive for consumers!
others to fight for unilateral materials, and you strive for both sides of spirit and material! And you have a greater advantage than them, that is, there is a chance to do public relations! This is very powerful Sales methods! Look at the book of public relations! The so -called
Life two
two lives and three
three lives
n During the after -sales, you have to innovate yourself! Find a different service talk! Add emotionalization to the service!
In you must remember one thing! That is the current company competition is the industry chain and another industrial chain In competition, you can only do your surface to do things like such details, but what about the connotation? Customers come here step by step. There are too many things they have touched, including salespersons, many details of the details, many business many businesses, many businesses. The staff do and do well, but what about the connotation? How many salespersons do?
I believe it is not much. First of all, you need to understand the industry of your customer, the market position, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located, he is located. He is located. He is located. What is the competitors? The biggest difference between your client and his competitors is, and then say what benefits you can bring to him, so that your sales will be affirmed and effective
, it is important for details, but without connotation is the element that makes customers the most disgusted
Remember 2 points: smile with confidence.
Can help you đ
The first is to control the cost. The purpose of marketing is to promote the product, to the greatest extent to occupy the market, increase the sales volume and market share of the product, and earn as much profits as possible. There is no vitality for marketing without profit, losing money, and drinking, and it will not attract everyone's interest. So making money is one of the most important goals. There are many factors that affect money, and the cost factors are very important. When price cuts are reduced, they must be grasped well and cannot be blindly killed. The cost of the product should be considered. Based on this, the price reduction promotion should be carried out to a certain extent. Marketors in the market should also reduce costs in procurement and promotion, thereby achieving the purpose of reducing costs.
is to control the variety. When the price reduction promotion, there must be a lot of minds and targeted. Some marketers have all reduced prices as soon as they make price reductions. This is unscientific. They should classify the varieties of their own marketing to determine which ones can be reduced and which are not suitable for price reductions, and then determine whether the price is reduced. Find out how much a variety should be reduced in order to attract customers and make themselves the maximum benefits. The "retail king" Wal -Mart's "gathering popularity with seafood" strategy is worthy of industry learning. When price reductions are reduced, commonly used medicines in common medicines should also be used to gather popularity and use new special medicines to earn profits. Therefore, when the price reduction is reduced, the variety must be closed.
three is good service. The marketing of any product requires good services to support, as is the marketing of drugs. Only by doing a good job can you make your price reduction promotion. In marketing, enterprises must combine price promotion with good services, attract customers through prices, satisfy customers through services, promote each other, support each other, and greater products. If there is no good service to support it, it is just a pure price reduction promotion, and the role is limited. Therefore, when the price reduction promotion, enterprises must do product services, so that their marketing is as perfect as possible, and to maximize the marketing effect.
. The four are targeted. Before the price reduction promotion, the direction of price reduction promotion, the purpose, the people of the service, the effect of the service, the effects of the service, etc. should be determined. Because each price reduction is not possible to satisfy all customers, and the variety of price reductions is limited. Therefore, we must grasp the key groups of each price reduction promotion. For example, the price reduction promotion of the summer vacation should be used. Nourishing health products are mainly to serve this crowd. In the Mid -Autumn Festival and the Spring Festival, high -end gift categories should be focused on. Each service must be clearly focused, and the promotional promotion has a purpose and effect.
The marketing is very important. When using price reduction promotion, enterprises must use and grasp it well, give full play to the role of price reduction promotion, and make the price reduction promotion to the maximum success. Price reduction promotion is a marketing method with lethality in marketing, but it may not be successful every time. Therefore, as an organizer, we must study the techniques of price reduction promotion, grasp the above principles of price reduction promotion, and fully consider various factors when market price reductions and promotion, find the best strategies for price reduction promotion, implement in place, serve in place, obtain a better one Effect.
Of course, this job is not very easy to do
Because the competition is too fierce, customers will not trust you
want to do well, the key is to understand the product enough, there can be a set of effective persuasion lines
Wish you smoothly
marketing planning book outline: (nutrition and health products)
1 Executive summary and essentials:
"AAA Food Factory"; each course of treatment is 300 yuan (the cost gross profit margin of the product is 200%); a comprehensive promotional method of carpet bombing is used; The market is Wuhan.
2 The current marketing status:
(1) Market status: the market for health products is rapid, large scale, but fierce competition and large ups and downs; Highly high profits of circulating enterprises; in the past two years, the health care products market has experienced large landslides.
(2) Product conditions: There are hundreds of kinds of nutrients and health products, including supplementary health, human balance, removing garbage, flora balance, and so on. The price of each box with a small sales is 30-40 yuan, and the difference between the retail price and the exit price is generally 30%; the packaging mostly uses glass bottle or PVC. (3) Competitive status: Fierce competition, large ups and downs, and often occurred "two or three years of leading".
(4) Distribution status: The sales channel is mainly stores, pharmacies (in hospitals, only those who obtain the font of the drug can enter).
(5) Macro environmental status: Consumer income is improved, work pressure is large, and there is greater demand for health care products.
For the elderly. Make them feel good for them 寚